Two Things You Can't Find on Google

When you advertise on Google you can reach users who have a digital device like a laptop or mobile.

But what about the outdoors?

When you drive around or walk in the mall, you can't reach them.

Well, that's about to change.

Google is integrating with out of home digital screens and marketers will be able to activate, pause, and optimize digital out-of-home campaigns in near real time.

Advertisers will get full overview of their online and outdoor promotional efforts controlled via a single dashboard.

This means that in one innovative step, Google has massively scaled their advertising inventory.

The digital space on millions of out of home screens spread across countries will make it a kind of outdoor youtube space for advertising.

Surprisingly, this is not the top innovation from Google this week. They have come up with something even more interesting and its called an Aircraft Library.

Drone delivery of grocery and online shopping is going to be huge but there is a problem. The drone that carries a box of tomatoes cannot be used to deliver an exercise bicycle.

This is where Wing, a Google company comes into play.

They have accumulated a massive amount of information on core reusable systems like avionics, motor controllers, battery management, payload delivery, and so on.

Now the company is taking that and creating a reusable library of components that it can mix and match to create precisely the drone it needs at lightning speed.

Almost like a mix and match of components to create the right drone needed for the right delivery.

By creating the infrastructure for an entire drone and delivery industry, Wing will dominate the segment in an exciting way.

So, now you have seen the two things that you cannot find on Google, which is perspective and innovative application.

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