Two Things Advertising Agencies Need To Prove

There’s a lot of doom and gloom out there about the advertising industry—but there is still hope. Every day, pioneering advertising leaders are making inroads in the industry, changing it from the inside out. To succeed in the future, there are two things advertising agencies need to prove: real value and honest measurement.

Check out my latest article over at Forbes, featuring Coltrane Curtis, of Team Epiphany and Evan Burns, of Odyssey, to learn more. Grateful for colleagues like these who are leading the way. 

smart, pioneering people are making inroads to change the industry from the inside out. Where we go from here is where they lead.