Two super important concepts

Hi! You’re here because you’re a woman who runs a consulting business, and you want to learn how to make it more profitable, more stable, and more fulfilling. In our world, that means being able to get more of the right kind of clients into your business and get paid on your value, not your time, so you can build a business that supports your life, not the other way around.

If you’re like a lot of women consultants, you’re so good at the work you do, but the process of getting new clients feels a bit like unfamiliar territory. You’ve gotten this far with referrals or word of mouth, but you know you should be doing something more proactive (but you don’t want to be salesy). You also know that what got you here won’t get you to the next level in your business.

If that’s you, you’re in the right place.

Here you’ll learn strategies you can use to attract more of the right kinds of consulting clients and get paid more for your consulting contracts, in a way that doesn’t even feel like selling.

Along the way, you’ll discover that you aren’t “bad at sales.” (I promise.) You simply haven’t learned yet. But you can learn how, feel comfortable, and actually be good at it.

We’ll cover the three critical areas to master in order to get higher-paying consulting clients:

Attract (attracting more of the right clients and filling your client pipeline)

Guide (leading a sales process and keeping clients engaged)

Close (helping clients say yes and getting paid more than you ever thought you could).

I'm glad you're here! Let's dive in.

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Consultants, I got a cancellation message a few weeks ago via Calendly, and at first, I didn’t think anything of it.

But then, when I saw the cancellation reason, I saw something that accidentally holds SO MANY women back in their business.

Can you see it? Take a look below, and I’ll explain what I see.

Did you catch it? The part in red.

It’s an easy trap to fall into, pushing off business development when you’re busy with client work.

But when you do that, you’re actually confusing two very different concepts. You’re confusing HAVING a client with knowing HOW TO GET clients.

Just because you HAVE A CLIENT

Doesn’t mean you know how to GET CLIENTS.

These are very different.

One means you’ve gotten a yes this time. The other means you can lead a successful sales process the next time, the next time, and the next time.

One means that you have income for the time being; the other means you’ll be able to charge more for the next project.

One means you’re all set today. The other means you’ll be all set today and in the future.

(I mean, don’t make me use the "give a man a fish" analogy.??But you know where I’m going here, right?)

When you confuse having a client with being able to get clients, you’re left without a plan. Then a few things happen:

You don’t have anything lined up when you get to the end, and you need to ramp up business development all over again.

You overestimate your ability to make something happen when you need it or trust the universe to make something happen for you.

You have to take on work that might not be the best fit, and you give up your ability to get paid for your value, not your time, because when you need the work, you’re afraid of charging too much and losing the client.

And on and on.

Listen, I know you have a lot going on. And it IS hard to figure out what to do for business development when you’re already busy with client work.

But let’s look at what might really be going on here.

Because between having a client and knowing how to get clients… one means you get to stay in your comfort zone, doing the work. The other means you must get out of your comfort zone. And that can be scary.

But it’s not impossible, and it helps to have a strategy.

That’s why, in October in The Academy, our students are creating a sustainable business development strategy that scales down when they’re busy and scales up when they have more time to focus on biz dev. So, if you want to create that strategy for your business, reply to this email with "Strategy" in the first line.

But it starts with acknowledging that just because you HAVE a client doesn’t mean you know how to GET CLIENTS.

Once you’re clear on the difference, you can move forward with your eyes open, close a significant gap in your skill set, and set yourself and your business up for a profitable today and future.

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If you missed it above, in October in The Academy, our students are creating a sustainable business development strategy that can scale down when they’re busy, and scales up when they have more time to focus on biz dev. So, if you want to create a customized, sustainable strategy for your business, reply to this email with "Strategy" in the first line, and we’ll get you the details.

To your success,

Leah

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Hi! I'm Leah Neaderthal. I'm a sales coach for women consultants and the founder of Smart Gets Paid.

When I left my corporate career and started my first consulting business, I learned three things very quickly:

1- It’s 1000x harder to sell your own stuff than to sell someone else’s.

2- Marketing is not selling.

3- I had no idea how to sell.

I needed clients, but I didn’t know how to actually get them, and I was terrified of coming off like a used car salesman. It made me doubt whether I was even cut out to run a business.

So I taught myself how to get new clients in a way that feels authentic, allows me to be myself, and that works, consistently. I now teach these techniques to others. Because I know it’s possible to learn how to land clients, and actually feel comfortable doing it, once you know how.

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Whenever you’re ready to start landing higher-paying clients, here are three ways I can help you.

1. Listen to the Smart Gets Paid Podcast

You’ll hear me chat with my actual clients as we tackle their biggest challenges in getting new clients, and you’ll learn sales strategies you can use today in your own business. It's the only podcast that can help you land higher-paying clients in your B2B consulting business. Listen on Apple Podcasts or your favorite podcast platform.

2. Get your copy of the One-Page Sales Strategy

If you’re looking for a clear, easy-to-follow sales strategy for your B2B consulting business, get your copy of the One-Page Sales Strategy, and create a customized, focused strategy for your business, today: onepagesalesstrategy.com

3. Land higher-paying consulting clients with help from my team and me.?

Learn the proven, step-by-step system women like you are using to start landing the clients they really want, get more Yes’s, and get paid dramatically more for every contract, with help every step of the way. Send me a message here on LinkedIn with "Clients" in the first line and I’ll get you the details.