Two Story’s furniture product video hits 100K Youtube views

Did you know that more than 500 hours of videos are uploaded on Youtube every minute?

In today’s overcrowded media landscape, it’s hard to compete for people’s attention. Whether you’re a brand or a content creator, getting eyeballs on your videos can be a struggle - but still very much possible.

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While Two Story’s videos are mostly produced with our client’s audience in mind, we also aspire to connect with more people. And one video on our Youtube channel has blown up to 100K views!

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A few years ago, we worked alongside industrial designer Dennis Abalos to create marketing-rich visual content for his new furniture range, the Saddler Collection. He launched the collection at the highly-acclaimed design trade event, Denfair in Melbourne and needed content that would reflect the unique-ness of his creative designs. Interestingly, every piece of furniture in this collection has been handcrafted, so our goal was to highlight the finer design details.

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We love Dennis’ creations; his vision and design prowess translate beautifully in his furniture designs. We were given an open creative brief, which can be a blessing and a curse! Our Creative Director Duane's approach to this furniture product video (The Saddler Chair), was to combine camera and light movement to feature the curved lines, seamless joinery and beautiful craftsmanship of these chairs. Here's what Dennis has to say about working with Duane and the Two Story team on this project:

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"Duane has an amazing eye and attention to detail that I appreciate as a fellow creative. He understood the essence of my chair design and translated it into video form.

It was great to collaborate with him on the campaign to showcase the launch of the Saddler chairs and try different ideas to push the advertising to a new level.

I was very happy with the final outcome as well as the entire process of creating the video with Duane and his team – they were nothing but inventive, professional, and easy to work with.

A pleasure working on that video with you Duane, amazing its gone over 100K views. Dream team!???"

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At Two Story, we’re always focused on creating stories and visuals that will fuel your marketing campaigns and create resonance with your audience. Write to us with your next big idea today!