Two Stories

Two Stories

Hello,

The phrase “meanwhile, back at the ranch” often points to two parallel stories happening at the same time.

It’s a classic literary device that can shift focus from one scene to another. In the world of branding, it’s no different. There are always multiple facets at play simultaneously, and striking a balance between them is key.

Let’s explore two key stories that intertwine to create a successful brand: the visible brand and the hidden details.

Story 1: The Visible Brand

  1. Brand Colors Wearing your brand colors while speaking at events isn’t just about aesthetics; it visually embodies your brand. How are you representing your brand’s visual identity?
  2. Website Details From your 404 error page to sitemap.xml, your website is a living extension of your brand. How are these details contributing to a seamless user experience?
  3. Online Presence What people find when they search your name online must align with your brand. How are you controlling your online image?

Story 2: The Hidden Details

  1. Email Tone Your email tone should resonate with your brand’s voice. It’s not just communication; it’s an expression of your brand’s character. What tone are you setting?
  2. Email Signature Beyond contact information, your email signature leaves an imprint with every message. How are you making it impactful?
  3. Voice Mail Include your website URL in your voicemail message. It’s more than a courtesy; it’s a branding opportunity. What message are you conveying?

“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” – Ralph Waldo Emerson

Here’s to embracing both tales of your brand and weaving them into a resonant and authentic whole!

Warm regards,

#Newsletter #PersonalBranding #TwoStories #Entrepreneurs

Female Founders Mentorship Circle

Are you tired of feeling like you’ve created a job for yourself instead of building a thriving business?

Do you dream of achieving the freedom and flexibility that comes with being your own boss while also juggling personal and family commitments?

SIGN UP HERE

RECOMMENDED PODCAST

Bringing Your Brand Closer with Amanda Ma

Amanda Ma?is a successful entrepreneur and business leader. She is the CEO and founder of?Innovate Marketing Group, a full-service event and experiential marketing agency based in Pasadena, California.

The company’s services include event planning, production, and management, as well as branding, marketing, and creative design. With over a decade of experience in the industry, Ma has established herself as a prominent figure in the world of event marketing and has earned a reputation for her innovative and creative approach to experiential marketing.

LISTEN HERE


要查看或添加评论,请登录

Kalika Yap的更多文章

  • 10 Negotiation Tips Every Entrepreneur Needs to Know And 5 Myths

    10 Negotiation Tips Every Entrepreneur Needs to Know And 5 Myths

    I recently attended a fantastic talk by Professor Niro Sivanathan from London Business School, hosted by the…

    2 条评论
  • The Surprising Truth About Power and Status

    The Surprising Truth About Power and Status

    We often believe that success in business comes from gaining power—titles, authority, and control. But there’s…

    2 条评论
  • Finding Resilience in Times of Change

    Finding Resilience in Times of Change

    With the recent election sparking conversations and emotions across the country, I wanted to share a reflection that’s…

  • The Power of Mindful Communication

    The Power of Mindful Communication

    I recently listened to a talk by Tara Brach, and one of the most powerful takeaways was the acronym WAIT which stands…

    6 条评论
  • The Whole Story Behind Whole Foods

    The Whole Story Behind Whole Foods

    I’m excited to share some powerful insights I gathered from a recent talk by John Mackey, co-founder of Whole Foods…

    2 条评论
  • How to Bring Your Team Together in a Deeper Way

    How to Bring Your Team Together in a Deeper Way

    There’s something beautiful that happens when people come together and feel a shared energy—a kind of spark that lights…

    3 条评论
  • A Key Lesson from the First Verse of the Rikyu Hundred Verses

    A Key Lesson from the First Verse of the Rikyu Hundred Verses

    As part of my mindfulness practice, I’ve been learning the Urasenke tea ceremony with my sensei, Satsuki-san. During…

    3 条评论
  • Shaping the Wind: A Leadership Lesson from Shogun

    Shaping the Wind: A Leadership Lesson from Shogun

    I’ve been watching Shogun recently to learn from how past rulers handled the challenges they faced. One scene in…

  • My Two Business Life Lessons

    My Two Business Life Lessons

    I’m excited to share that I was recently featured in the Entrepreneurs’ Organization (EO) blog in celebration of their…

    2 条评论
  • Brand Me to the Moon: The Fine Line Between Marketing and Truth

    Brand Me to the Moon: The Fine Line Between Marketing and Truth

    I just watched Fly Me to the Moon, because one of my entrepreneur friends suggested I watch it because it’s related to…

    3 条评论

社区洞察

其他会员也浏览了