Two Stories
Kalika Yap
Serial entrepreneur, inventor, author, podcaster, mindfulness facilitator
Hello,
The phrase “meanwhile, back at the ranch” often points to two parallel stories happening at the same time.
It’s a classic literary device that can shift focus from one scene to another. In the world of branding, it’s no different. There are always multiple facets at play simultaneously, and striking a balance between them is key.
Let’s explore two key stories that intertwine to create a successful brand: the visible brand and the hidden details.
Story 1: The Visible Brand
Story 2: The Hidden Details
“To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment.” – Ralph Waldo Emerson
Here’s to embracing both tales of your brand and weaving them into a resonant and authentic whole!
Warm regards,
#Newsletter #PersonalBranding #TwoStories #Entrepreneurs
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