The Two Paths of CCM Radio Listeners

As the new year begins, you might want to consider this for your radio show. Let’s dive into this week’s Beyond The 615 Column, article # 134.

There are two simultaneous paths that Contemporary Christian radio station listeners are on, and you should be mindful to welcome the listeners from each.

Path 1

Devoted Christian

Casual Christian

New Christian

Non-Christian

Path 2

Donor

Fan

Casual listener

New listener

Read both paths again, but this time from bottom to top.

The challenge is how to relate with each person on both paths in a way that’s relevant to everyone. Here’s a hint: you make connection points with everyone listening when you’re mindful of the lowest common denominators, new listeners who aren’t Christians, in everything you do.

HERE’S THE TAKEAWAY

It takes time and effort, but you CAN intentionally connect with each listener on these two simultaneous paths every single break. Here’s a great place to start. Stop assuming that you’re only talking with donors, fans, and fully devoted followers of Jesus in your on-air breaks.

Here’s where it pays off. Connections lead to conversations. Conversations lead to listening habits and deeper faith. Listening habits lead to fans who are most likely to support the mission of your radio station.

#radioshow #radiopersonality #radiohost #radio #radiodj #onair #radiocoaching

In 2021, Todd Stach launched Beyond 615, a coaching and consulting service, where he strives to help others build confidence and discover their full potential. He has led over 1,300 coaching sessions with radio shows. At the time of this article, he serves 28 shows at 12 radio stations. Todd has also written 165+ free articles to encourage on-air personalities and program directors. He and his family live in the (615) area code, aka the heart of the CCM industry.