Two Myths That May Cripple Your Marketing

Most people think that writing a book is an impossibly complex task that they aren't cut out for. (Sound about right?) That's the first myth.

For this reason alone, people who actually do write books are held in the highest regard.

The second myth is that your book has to be a bestseller.

Most authors, just because they write a book, gain respect, praise and expert status. Even if no one buys or reads their book. Just having one is all it takes.

If you or someone you know owns a business, there's a book there.

Let me say that again another way: Every business owner has a story to tell.

(Actually, every person has a story to tell, if you want the real truth.)

How can I say that so confidently?

1. Because you do.
2. Because there's a topic that you are an expert on that you can easily write about.?

Let me prove it.

If I asked you about how you started your business, to share some success stories and some things you learned along the way about how to better serve your clients, you could probably bend my ear for hours, maybe even days.

Guess what, that's your book.

If you can do that, by writing it, by speaking it into your phone or computer, or if you can allow me to interview you a couple of times, then I can either guide you or write the book for you about your business.

Imagine having a book in your hand with your name on the cover, with your ideas filling the pages and with your photo and bio on the back cover. Like all those famous authors.

• What will your clients, prospects, friends and family think when they see that book?
• How much more easily will you be able to enter into discussions about your work with people?
• How cool will it be to sign copies of your book and hand them out? Let me tell you, as someone who has written five books, signing books is so much fun.

Picture yourself getting invited to speak on podcasts, to be interviewed by the media and to speak on stages because your book makes you an expert.

All these things have happened to me over the last seven years, since I published my first book.

I wanted to make them possible for other people to experience.?

• As a former journalist, I know how to find the important details in any situation.
• As a writer, words and communicating ideas in books is my jam.
• As a PR/marketing person, I know how to connect information to an audience so they are ready to act.
• As an English teacher, I know the ins and outs of the English language -- and how to use it in powerful ways.
• As a business coach and business owner, I know how important lead generation is to a business.

Four different phases of my career -- journalist, marketer, English teacher and business coach -- enabled me to develop the POWER Process.?

My five-step process makes it easier than ever to create a lead generation book that does all those things I mentioned above and more.

Here's the secret that it took me a long time to figure out. And it's one I discovered, after I had been a student in countless English classrooms, taught dozens of students and had written professionally for nearly 20 years.

Ready. It's a game changer.

Here it is: Great writers don't stare at a blank screen and they don't wonder what to write.

They know what they are going to say and why.

If you know what to say and why, then how to say it becomes easy.

That's why when authors work with me, we invest heavily in the time to plan a book. We look for ways to connect the words and ideas with their reader, who is their ideal client. We get into that ideal clients' problems, their challenges, their needs and their desires. And we help them to understand how the author's company can provide them with a solution.

The book is written to them in a way most books are not. (We don't focus on what the author wants to say, but what their clients need to hear.)

And because it is written to them, they get to know, like and trust the author.

And they respond.

Because the book tapped into their psyche, they know the author cares about them and they know the author can help them.

Why wouldn't they call?

And that book doesn't just help them.

The author derives benefits, too. In just a few months, the book we created will make them unique in their industry, will give them a leg up on competitors, and will make them more confident than ever in what they can do for people.

And it will gives them new, engaging language to explain how they help people so potential clients truly understand the possibilities.

Plus, that language we develop in the book can be used on a website, social media and whatever other marketing the author needs. Grab a paragraph, a section or an idea whenever new marketing material is required.

The lead generation book I worked on with Joe, a financial advisor, explored financial planning topics. It generated four big referrals in the first month after its release. And many more since. Enough that we are working together on another book.

Oh, his book, Decades & Decisions: Financial Planning At Any Age, much to his and my surprise, was featured on the U.S. News list of top retirement planning books for 2024.?

Imagine how that sets him apart from other financial advisors.

Talk about something to mention in your newsletter, sales calls and other discussions.

Maybe you never considered yourself an author.

Maybe you never ever considered writing a book for clients and prospects.

And maybe you don't think you're a good enough writer or dedicated enough to complete the book.

I have helped business owners and leaders turn their ideas and visions into published books.

I know I can help you. Let's discuss how to tell your story.