Two Messes announce record sales worth combined €1.2bn
Two leading German tradeshows have reported a combined record sales of €1.2 billion.
Messe Frankfurt GmbH anticipates €770 million in 2024, while Messe München confirmed €440 million last year. Read on for the complete details.
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Two German Messes announce record sales worth €1.2bn
Top German tradeshow organizers Messe Frankfurt and Messe München have reported combined record sales of €1.2 billion.
Messe Frankfurt expects 25% annual growth, aiming to hit a record €770m in 2024.
Meanwhile, Messe München achieved a global sales record of €441m in 2023, even without the Bauma construction machinery trade fair.
Wolfgang Marzin , CEO of Messe Frankfurt, said: “Messe Frankfurt’s portfolio and extensive global network are USPs that we constantly hone to keep our core business robust and flexible in globally challenging markets and in a volatile geopolitical environment.
“We are busy rolling out products and breaking into new markets around the world for our customers.”
Messe München CEOs Reinhard Pfeiffer and Stefan Rummel said: “Trade fairs will play an even more central role in the coming years by providing a platform for the global economy, innovative solutions and knowledge transfer.
“We are a global player with firm roots in Munich. This also means establishing our trade fairs in the most important global markets.”
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IEG signs agreement with Deutsche Messe for Hydrogen Show
The Italian Exhibition Group SpA and Team Hannover Fairs International GmbH are joining forces to launch The Hydrogen Show .
IEG will work with the Italian branch of Deutsche Messe AG to unveil the project at the upcoming KEY Expo.
The new Hydrogen Show will be integrated within KEY - The Energy Transition Expo , IEG’s leading event dedicated to energy transition and efficiency in Southern Europe, Africa, and the Mediterranean.
The show will take place at the Rimini Expo Centre from March 5-7, 2025. It will leverage the expertise of Hydrogen & Fuel Cells, a world-renowned event organized by Deutsche Messe AG.
UFI ramps up marketing strategy with new appointment
UFI, The Global Association of the Exhibition Industry has hired a new marketing leader to strengthen its member and industry connections.
Pierre Aurélien Vidon will now head the association’s marketing and communication division.
His primary responsibilities will involve reshaping UFI’s image and crafting strategic campaigns to amplify its mission and member actions.
Pierre said: “I’m thrilled to join UFI and bring my expertise to an organisation deeply rooted in our industry’s history, dedicated to uniting professionals around values of mutual support and collaboration.
“I’m eager to explore this new sector and immerse myself in an international work environment deeply connected to the world’s biggest challenges.”
Pierre’s background includes a Master’s in International Luxury Marketing from ISTEC, France, and extensive experience in marketing and communication across fashion, retail and insurance sectors.
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