Two Insights - February 2025

Two Insights - February 2025

This month in Two Insights, Two IP founder Anna Molony shares the key IP rights learnings for SMEs from?the 2025 European Patent Office (EPO) and European Union IP Office (EUIPO) report, "Intellectual Property Rights and Firm Performance in the European Union".

Plus trade mark attorney Rachel Havard shares the valuable takeaways from the recent?Court of Appeal?decision for Thatchers Cider Company in their case against Aldi’s TAURUS brand.



EPO & EU IPO report: IP rights can significantly boost company performance

??Did you know that companies with intellectual property rights (IPRs) generate 23.8% higher revenue per employee and pay 22% higher wages?

The 2025 European Patent Office (EPO) and European Union IP Office (EUIPO) report?"Intellectual Property Rights and Firm Performance in the European Union" reveals the extent to which company performance can be transformed, especially for SMEs.

Two IP founder Anna Molony shares the key learnings here.


Thatchers vs. Aldi: A win for brand owners against look-alikes

In?January 2025, the Court of Appeal delivered a game-changing decision for Thatchers Cider Company in their case against Aldi’s TAURUS brand. This judgment overturned a previous ruling and recognised Aldi’s unfair advantage, emphasising the importance of protecting a brand’s reputation and investment.

Trade mark attorney Rachel Havard shares the important insights for brand owners?- click here to read.


Two Tunes #35

A special 'Loved Up' February playlist for Valentine's Day, from DJs Two and Anamol???

Listen to our latest?playlist here.

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