Two Insights: February 2024

This month in Two Insights, we focus on IP strategy and the importance of regularly reviewing it to ensure it is properly supporting your business. Since the beginning of the year, we have shared a series of posts on our LinkedIn page to provide our followers with a thorough process to follow when creating or refreshing their IP strategy.

Refresh your Intellectual Property (IP) Strategy

IP can be a valuable business asset both in terms of adding value to your company and supporting your overall business strategy.?Having an IP strategy in place is critical to ensure that your IP rights are not only protected but that you are maximising their benefits to your business.?

Click here to learn more about what should be included in your IP strategy.

IP during the ideation process

It is never too early to begin thinking about Intellectual Property (IP).? Taking IP into consideration when you are generating new product/process/brand ideas?will give you?the best chance of capturing all potentially protectable IP and of making sure that you are clear to pursue your ideas commercially.

Click here to understand the first steps in protecting your IP rights once you have come up with your new idea!

IP during product/service/brand development

Once you begin to whittle down your original?list of ideas to ones that you want to progress with, there are a number of tasks you need to tick off the list from an IP point of view.

Click here to learn more about the key things to include in your IP strategy at the development stage.?

IP ownership at the development stage

When developing a new product, service or brand, it is essential to consider who owns the IP. ?It is straight forward for employees?or developing your own ideas but for IP developed as part of a collaboration or joint venture there are a few things you need to consider. ?

Click here to find out more.

Two Tunes #23

As the days start to lengthen, DJ Two is looking forward to Spring with some uplifting tunes.

Listen here.