There are two Indias inside India

Very Nice Manish ......lovely article .

You are providing a myopic bias based on what you’ve seen and it’s limited to the impact of some technologies on the lives of a segment of the populace. Age ranges do have an impact based on what they’ve seen in their life and their experiences. Entrepreneurship is good for India, but it needs to be in all segments, not just IT The true growth lies in small entrepreneurs doing what they do best and as an example lets talk about farming. Did you know India is the second largest agricultural producer in the world, but a lot of it doesn’t get to market due to a combination of storage issues, political stupidity, middle men, unfavourable pricing of movement and point of sale and more? Many times it’s cheaper for them to just “throw it away” after working really hard on producing it. There’s a lot of entrepreneurial opportunity to serve that segment, but hardly anyone is interested or even knows. Did you even know that India has only 30 some indigenous cow breeds left out of more than a hundred. Yes, they’ve been made extinct mostly through propaganda and misinformation despite their superior quality of protein structure in the milk, lower water requirements and more. Similar issues with farming where the last man standing curiously is always the chap who refused to take part in the “industrialization” and has been producing a better product consistently. The others have become the “village idiots” falling for progress when sustainability was never considered and they lost out (as did the entire country). If you look at the unplanned growth of many large cities which today are nothing short of ugly (many formerly quite pretty), you can see the attitude of acceptance of unsustainable practices or of no control over things. These have become the city idiots who have accepted breathing in fumes instead of oxygen. India still has the same education system that was created to control them and the politicians and people in-charge who are clueless about true learning continue to try and improvise it. Modernization with IT is a good thing. Unfortunately, the content served through curriculum is still crap. So, you end up having very nice infrastructure to serve you crap faster and in many more places at the same time. There are so many examples where actually looking back historically, realizing it and utilizing it for progress actually will be better for India in the long-term. There are actually 2 Indias across all segments. One is the ignorant (a majority of whom are considered “educated” and/or “intellectual”) and the others.

Yes, there is lot of untapped potential in Tier III to Tier VI Indian towns. Manish M., the road shows can also recognize the highest buyers on Flipkart in the respective towns. It would be great if the buyers and sellers are brought together on the same offline platform

Absolutely on the point. Let me add a couple of points from my experience of last 7 months of tours across cities of India. Every week I address a gathering to generate sellers in a P2P marketplace. he broad customer segment is aged 40 and above. What I have observed is despite some resistance to technology and nostalgia that very small percentage of my audience stick to, most of the customers are actually eager to try technological advancement. Most of things that they focus are very rational and calculative. The majority of India that we call resistive and nostalgic was actually the segment which saw pre & post liberalization era. They have seen the scarcity of money and are quite risk averse. However, that is also the more affluent and financially secure India. They are risk averse and skeptic. But given an understanding, and enough measures to win trust, they are the most eager segment. They demand high efforts but they are most sincere segment. I personally feel they are the best segment, given that efforts to woo them are high but returns much much higher. Note: This is a completely personal opinion. Any correction is most welcome.

A very nice share Manish M.... :) Hope it was a nice trip to the motherland....