The Two Flavors of AI Marketing
Marc C. Angelos
Content Strategy & Training | 3 decades sales | 5 year Entrepreneur | Podcast Host | Speaker
"AI Marketing" is a trending term in business right now.
But what that means....depends on the size of your company.
Big Business Efficiency
The primary objective of "AI Marketing" inside the big firms is cost-control. The unspoken question inside today's C-Suite is, "Can I effectively operate with HALF my staff?"
In the corporate world, AI is about streamlining operations and automating workflows. The game is called "optimizing."
The worker-bees know all about "doing more with less."? It's THAT.
Entrepreneurial Innovation
Entrepreneurs have a totally different goal. For them, "AI Marketing" is about driving demand.
Digital entrepreneurs rely on content to stand out. So AI can now empower their content creation, audience segmentation and outreach strategy. In small business, the game is "sales growth." "AI marketing" is THAT.
The Big Mistake
The big mistake both camps are making is not recognizing that AI Marketing is not a monolithic concept. That is why most of us have such a fuzzy understanding of what it really is - or how to apply it to our business.
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Yes, AI marketing is a transforming the digital landscape. But the winners of tomorrow will be those who understand the variations and distinctions. For example, practitioners will agree that Bard and Chat GPT are actually quite different. Which one is "better?"
That lies in the prompting nuances and contextualization that frames their output. Which is also the case for audio and video generators as well.
The tools are all different. The companies are applying them differently. And the education of the entire space is primarily staffed with "crypto-bro's" at the moment.
So no wonder the business community is fast to acknowledge AI's importance yet slow to integrate it into their existing business.
Eventually, we'll see the rise of a "Hubspot" or "Kajabi" that bundles all the key pieces together into the A.I. version of "MS Office." So yes, that's coming.
Until then, it's on you to learn the distinctions.
That means test-and-iterate.
Have at it.
?
There will be the AI-flavored tools that marketing will use. And then there will be wider adoption as companies figure out how to really use AI. In some ways AI flattens the playing field because everyone has access to many of the basic tools. But not every company will adapt at the same speed. This will lead to inequality as the laggards get left behind.
Content Strategy & Training | 3 decades sales | 5 year Entrepreneur | Podcast Host | Speaker
1 年There's a distinction to know about in the AI Marketing world.....