Two Buck Chuck

I enjoy reading and writing about entrepreneurs that have passed on… many great stories and lessons learned that help me to achieve my goals and inspire you to achieve yours.

Here's one you may not know of:

Fred Franzia died, at the age of 79 and he invented the wine affectionately referred to as, ‘Two Buck Chuck’.

He sold over a billion bottles of wine and at the foundation of his pitch… two questions that took people out of beta and into alpha mode:

Question 1: “Do people drinking $80 bottles of wine enjoy them 40 times more than our $1.99 bottles?”

Question 2: “If my wine costs less than a bottle of water… isn’t your water overpriced?”

These aren’t rhetorical questions… they really get you thinking

Over arching all of this is that he had a QUALITY PRODUCT.

Most cheaper wines were produced in boxes with plastic bags.

He didn’t invent cheap wine but he went against the grain by providing a ‘consumer expectation’ of putting his low-priced wine in bottles with corks and gave them serious sounding names that appealed to his ideal wine client.

You heard it here first.

Stacey Riska, your lifestyle matchmaker ?? helping you "do what you love, love what you do"!

P.S. I don't make wine to put in a closet. We sell wine to drink. ~ Fred Franzia

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Sean Said "YES!"

Join me in celebrating?Sean from Montgomery, Texas as he invests in ProLift Garage Doors!

Sean is 42 years old and works as a railroad engineer with Union Pacific. Although he loves his job, Sean got?tired of?being away from home all the time and wanted more control over his schedule.

He and his wife, Betty, wanted something that would get him out of the railroad industry.?They wanted to find something that would allow them to work?semi-absentee from day one,?something recession resistant, an all-in investment?under $250k all in, and a service that people actually need.

Not only was Sean able to successfully start his ProLift franchise, but he also recently expanded into his second territory in north Houston!

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BUSINESS ISN'T ALL SERIOUSNESS

That's it this week. Always here to support you in getting to your next level!

Stay safe. Stay healthy. Do something nice for someone today!

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