Two Big Players Meet!

Antonino Labate is the VP of Sales, Marketing & Customer Experience at Alpine, and Arturo Coello is the world number 1 in Padel!

A few days ago, Alpine, the automobile brand, announced signing several sponsorship contracts with Padel players, including Arturo Coello, the world number 1 from Spain. Along with their partnership with the Greenweez Paris Major, one of the four 'Grand Slams' of padel contested at Roland-Garros, Alpine is expanding its presence in the sport and aims to improve its visibility by featuring on the clothing of players under contract.

Source: France sportbuzzbusiness

In an interview with Arturo Coello, and Antonino Labate, VP Sales, Marketing & Customer Experience at Alpine, they were asked about the partnership.

Arturo Coello mentioned that he knew about Alpine before becoming a brand ambassador but has yet to have a chance to drive the cars.

He also expressed his excitement about playing a significant padel tournament on the central court of Roland-Garros during the Greenweez Paris Major, which Alpine also sponsors. He also shared information about this year's other sponsors, including Head as a Technical Sponsor, Qatar Airways, and Kyrrex.

He concluded by saying that they would do incredible things together with Alpine, and there would be surprises soon.