Two Basics To Survive

Every business, whether offering a product or a service, must do two basic things to survive, add clients and maintain clients. We add clients by advertising, social media, websites and networking. We maintain clients by keeping an emotional bond with them and great customer service. Growing your base affords you the luxury of cash flow and keeping that base the bonus of more profit. 

A rule that I expound is never break that emotional tie with that client. Too often it is broken when they call into your company and are placed On-Hold. You break that bond if the caller is greeted with silence, a radio or a series of beeps. 60% of the time, according to AT&T, the caller will hang up within thirty seconds moving on to another vendor; abandoning you. For very few dollars you can curtail call abandonment with a Message-On-Hold from HoldMasters, The On Hold Message System. With a custom On-Hold message you are able to inform, entertain and in many cases sell that caller (AT&T says that 12% of the people purchase something they heard while On-Hold), all the time maintaining that emotional bond you’ve built. 

Any business can have a custom On-Hold message from HoldMasters that keeps that emotional bond intact and again, based on AT&T research, can increase sales between 2?% to 5%. 

Since 1987 HoldMasters has been helping both Fortune 500 companies, mom and pop businesses, and home based businesses, around the nation increase their ROI with custom On-Hold-Messages. It can up-sell and cross sell present clients and inform prospects of your business and philosophy and helps keep the emotional connection alive. It makes a small business sound big and a big business sound friendly. 

Let HoldMasters help you when your business is on the line.