Twitter’s advertisement Yay or Nah!

Twitter was launched in 2006 by Jack Dorsey, Noah Glass, Biz Stone, and Evan Williams, since then it has gained popularity and become an influential platform in the media industry. The platform could share only 140 charter messages named “tweets”, this word restriction has made it more popular do you concise communication. In 2007 it officially became a company and Jack Dosery as a CEO. The app keeps on revolutionizing as the world keeps on advancing. The hashtags feature was introduced in 2009, helping people discover the specific kind of tweets. In 2010, it reached its milestone of 50 million tweets per day, after which the promoted tweets, promoted trends, and promoted accounts were introduced as an advertisement. Twitter has a profound impact on politics, journalism, and social activism as its mission statement states

"To give everyone the power to create and share ideas and information instantly without barriers."

Currently, It was then taken over by Elon Musk on 25 April 2022 for $44billions and he stated he had planned to introduce new features and make the algorithm open-source, promote free speech, and combat spambot accounts.

.How does it distinguish itself from other platforms:

Twitter works on a wide range of age groups, but primarily it works for adults 18 to 49. It can be used by teenagers to seniors. Few features that make it unique and distinguish it from other social media platforms: ?

• Hashtags facility
• Retweets?
• Real-time updates
• Public disclosure
• Follow your model, giving open and diverse networking.?
• 280 charter limits per tweet which encourage brevity and concise communication, unlike other platforms.
• One-on-one communication, Apart from being a public disclosure you can directly message and have conversations with particular accounts.
• Dicoverlibility and trends.
• Multimedia sharing.?
• Twitter moments, which curate and showcase the collection of tweets.
• Verification, verified accounts have blue tick marks, showing the sign of authenticity.
• Advertisements and promoted content.?

Is it beneficial to advertise on Twitter?

Twitter has lots of common features related to other social media platforms, but due to its uniqueness and popularity among adults, it's a good strategy for startups and SMEs to advertise themselves on the Twitter platform. In 2021 twitter generated 5.01 billion US dollars from advertisement revenue and is expected to grow by 9.6 million by 2026. Well, we know Twitter isn't a small platform it consists of 368 million monthly active users worldwide. Having such a huge amount of users means coordinating a huge amount of the audience. So, Twitter offers various options to help businesses/organizations advertise to wider audiences and achieve specific objectives. The most profound industry that might gain a huge hit on Twitter advertisements is technology. Entertainment, news and media industry, travel tourism, B2B services, event and conferences, education. Non-profit channels and relatable business. Twitter works on specific marketing goals in various formats such as promoted accounts, promoted tweets, and promoted trends. Additionally, it helps by targeting options such as demographically, interests, keywords, geography, and location to reach your target audience effectively.

"Twitter is the world’s largest focus group because, at its core, Twitter is a consumer insights engine." -According to Joe Rice.

Twitter’s remarkable journey:

• With over 133 million followers, former president Obama held the top spot for a few years. Some popular celebrities who have been ranking high for a long time on Twitter were Justin Bieber, Rihanna, Katty Perry is still among the top 5 and Elon Musk the current owner of Twitter ranks 2nd spot with 127 million followers.??
• The world’s 7th favorite social media platform among other platforms is Twitter.
• Twitter users follow an average of 405 accounts.
• Twitter is the most popular social platform for news and current events.
• 66% of links Tweeted from leading accounts point to print, TV, or wire news sources.
• Monetizable daily active users (mDAU) grew 16.6% in 2022 to almost 238 million users.
• Twitter ads reach 10.7% of all internet users.
• Twitter ads have the potential to reach 544.5 million people.
• ?Twitter ads reach almost 3x more men than women.
• With 20,000 Tweets per second during the World Cup was a record made on Twitter.?

Twitter advertisement tool is Twitter Pixel:

It is a tracking tool which is provided by Twitter advertisers that allows users to measure effectively, they can track their campaigns interact with their website, gather information on users' behavior provide analytics and optimization.

Few features are:

• Conversion tracking: to track specific actions and events, page views, signups, purchases, or other activity.
• Retargeting: it creates custom audiences based on their behavior advertises and retargets your audience based on their behavior or visitation. Such as making a purchase re-engaging potential customers and tailoring ads.
• Attributing modeling: It makes users understand the customer's journey and attribution, its insights, and conversion which helps in attributing and optimizing their strategies.
• Web analytics: it gives insights into user behavior related to the website, how much time was spent, their interest, and interaction to improve customer experience.
• Dynamic ads: it automatically generates and displays personalized ads to the user base, based on their interaction on the website.
• Ad campaign optimization: it collects data briefly and provides a strategy through insights into customer behavior to optimize our ad campaign.