Twitter Inc. Makes a New Turn As Part of the Next Evolution

The next stage for Twitter 2.0 could include a name change for the app, with Twitter Inc. now?officially no more, with the company being rolled into another corporate entity called ‘X Corp,’ under Elon Musk’s ownership.

YouTube Adds New Features to YouTube Premium as it Seeks to Boost Subscription Revenue.

Okay, no doubt you’ve had enough of the endless prompts within YouTube to sign up to?YouTube Premium, to the point where you’ve either signed on or you likely never will.

But if you are in the latter category of people who’ve just had enough of the bombardment, it is worth noting that there are additional features available within Premium which could be worth the $US11.99 per month.

Social Media Channels Gaining and Losing Steam in 2023

As marketers, it’s critical to understand your target audience’s preferred social platforms. For example, if you’re marketing retirement homes, it’s best to avoid Snapchat, where just 3.7% of users are over 50.

HubSpot polled over 1,200 businesses worldwide to determine which social media platforms are gaining traction. Continue reading to discover which platforms will be the most and least popular with marketers and consumers in 2023.

TikTok Shares Tips on How to Boost Brand Exposure by Connecting into Topical Communities

TikTok has?shared some new advice?on how brands can maximize their messaging by linking into related and unrelated communities, helping to maximize brand recognition among users in new ways.

Meta Shares New Tips on the Latest Marketing Trends

Meta has launched two new video series, which both aim to provide tips and guidance on how to maximize your ad campaigns based on the experiences of a range of experts, both internal and external.

Social media platforms have become an integral aspect of the lives of Generation Z, the group born between 1997 and 2012. Digital natives have grown up with access to smartphones and the internet, making them the most tech-savvy and socially conscious generation yet. With over 2 billion active users on social media, it’s no surprise that businesses are targeting Gen Z through these platforms. In this blog post, we will explore the impact of social media on Gen Z as consumers.