Twitter has launched a feature that literally nobody wants.

It's hard to look at Twitter these days and not think it's trying to destroy itself.

Today, the company is apparently continuing its death-wish and implementing the one thing that social media users universally hate: "Recommended Content."

This is a plague on other platforms, notably Instagram, where instead of seeing the people you follow, it will show you a handful of those folks, but your feed is mostly crap that the algorithm thinks you might like. More times than not, the algorithm just recommends viral posts that have nothing to do with your interests, or gets hung up on a topic it insists you must like.

For more than a year, Instagram has claimed I'll be interested in gardening and wouldn't I like to see six thousand photos of plants? No, Instagram, I wouldn't.

But, users be damned, that's what you're going to get a lot more of on Twitter now — the platform announcing it's expanding recommendations to all users, pushing more tweets from accounts users don't follow into their timelines.?

Last night Kurt Wagner, a Bloomberg writer, reported:

It’s unclear how this might affect your brand's content, if you're still posting on Twitter.

• On one hand, your tweets might start getting out to a wider group of people
• On the other, your existing followers are being overwhelmed by many more tweets than they're used to seeing, which might drown your stuff out.

To avoid the surge of recommended content, Twitter's support account recommending switching to the chronological "latest" timeline.?

Elon Musk is actively trying to destroy his new toy. Tell me I'm wrong.

??It's a Fire Sale! Everything Must Go!

Meanwhile, with big advertisers continuing to drop out of the platform, Twitter seems to be getting a little desperate.

Many media buyers are reporting getting emails from the remaining sales staff at the platform offering spending incentives. One offer, reported by Platformer.News, is that brands that spend more than $500,000 will have their buy matched by Twitter, in what it's calling a "100% value add."

The email apparently comes with a chart showing a very steep rise in monthly active users:

But when you look closely, you realize the Y axis is at $240M and the top of the chart is $253M — which visually looks like a huge jump in users, but actually is less than 1% growth.

?? Has the Falling-Apart Begun?

Meanwhile, one third-party developer of a Twitter tool reports they've started seeing excessive 'over capacity' messages from the Twitter API. "These happen occasionally," he said, "but this is I think the longest/largest I've seen since [Elon Musk] took over."

Apparently about a week ago, Twitter cut a big part of the sample-stream API without any warning to developers. This is something they usually spend months communicating and preparing tools for in advance.

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