Twitter brings out Three new Updates!

In a 2016 survey conducted by Research Now on Twitter’s video capabilities, some very interesting findings came out.

I bet you probably didn’t know that 82% of Twitter users watch video content on the platform.

That’s right – while we are all focussed on those 140- bits of text, most people are actually watching videos of the stuff.

90% of that action happens on the mobile phone but that’s just the tip of the iceberg.

Twitter is quite similar to Facebook in terms of the way video content is processed – 70% of people watch the videos that show up on their feed, rather than actually searching for something.

But the big thing that users need to know is that videos always receive more 2.5-times the replies, 2.8 times the re-tweets and 1.9-times the favourites of any other form of tweet.

With so much happening, Twitter was bound to pay a little more attention to videos and here’s what they’ve done to make things better.

Catering to More Video Content

Twitter has seen a 50% rise in the amount of video content that their users are uploading.

While a percentage of this would be associated with cross-posting across platforms, a lot of it is direct-to-Twitter too (Snapchat, Vine, Instagram, etc.).

So Twitter decided to make it easier for you to shoot videos by extending their 30-second video-time limit to 140-seconds.

Get it?

140-characters, 140-seconds!

That is if you aren’t a part of a select group of publishers who can go as far as 10-minutes!

Something similar might be happening to Vine too, but that’s a whole different story.

More Videos are Coming

The other thing that Twitter is going to do is present you with a lot more videos.

Because video content is quite popular and because people are consuming a lot of videos on Twitter, it makes sense for them to show you a lot of videos.

Tapping on a video should take you to a new, full-screen viewing experience – and this is on the app!

This will make the video-viewing experience more immersive and definitely a lot more exciting.

Then there’s this thing about Engage

Twitter Engage is to your Twitter handle, what Google Analytics is to your website.

Twitter has released a new app to help video creators understand their audience better.

It provides access to real-time data and lets you draw conclusions based on a large amount of engagement data.

If you’re already heading down the video-line for your personal Twitter account or for your brand, you might want to look into these latest developments.

Like we mentioned in our article on video statistics, video is going to become the primary form of outbound messaging.

You might want to get a head start on it.