TWITTER ATTRACT, ENGAGE, SUCCEED
Adam Houlahan
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Twitter is one social media platform that every savvy marketer should take advantage of for business marketing purposes. Yet the overall marketing equation relies on much more than simply creating a Twitter profile and tweeting now and then. Twitter engagement with your brand requires commitment and a clever strategy to succeed.
Why Twitter?
Twitter is a social media juggernaut. With well over 200 million monthly users, and more than 500 million tweets sent each and every day, Twitter has a potential reach that is mind boggling and truly global. There is no faster way to reach a global audience, keeping forefront in the mind of your existing customers and exposing yourself to a new potential customer pool.
Every single day, hundreds of millions of Twitter users worldwide use the platform to create, showcase, share and discover – so it would be remiss to not harness this tool for business marketing.
From large retail companies to small sole traders; from B2B providers to freelance dealers, Twitter can be a great tool to build connections, broadcast brand news, network and to engage with a relevant audience. Connections made and fostered via Twitter can be extremely valuable.
Consider:
NOTE: These are Twitter statistics.
The greatest benefits of using Twitter for business are:
The question remains, how do you attract and engage with customers to succeed on Twitter?
Attract followers
The first thing you need to know is how to increase your Twitter followers; the more followers you have, the greater your reach and it will increase exponentially with great content (more on that later). A consistently increasing number of followers of your profile is a great initial indicator of Twitter engagement, yet you need to make sure you are attracting the right followers; that is, the ones who will be relevant to your brand and business and active in their following of your profile.
The first step in the task of how to increase your twitter followers is to increase the visibility of your Twitter profile. When people can find you easily, you are on your way to Twitter success…
Now that you have maximised your visibility, how do you effectively engage followers?
Engage followers
Twitter engagement via follower numbers is a great start, but it’s not the be all and end all. Having a million followers on Twitter is well and good, but you actually want these followers to be active in their engagement; you want them to be regularly sharing, re-tweeting, hashtagging you on Twitter, and ultimately visiting your website or store to complete a purchase. You need to be posting tweets that garner attention to increase follower engagement.
Twitter is all about the fast scroll. To capture the attention of an audience with a very limited attention span, you need to provide content that is attention-grabbing and posted on a frequent basis. To compose tweets that are likely to be read, shared and otherwise engaged with, you should do the following:
Be wary, though, of posting too often as this can quickly become tiresome for your followers. A good rule of thumb is to post at least once a day, and perhaps twice at most – but make each and every tweet valuable to your audience in some way.
Upload images directly to Twitter, and tag other users in your images that you tweet. You can attach more than one image per tweet and up to four can be displayed as a collage. People love imagery, so make it work for you. Remember too that GIFs and videos are very popular; your content need not be limited to static images.
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Use hashtags that are already popular but that are also relevant to your business and the content that you are posting. Be specific to your brand and your target audience, and use your location to gain followers from a region relevant to your business.
There are three important DON’Ts to remember when using hashtags:
Reply when people mention you each and every time. This demonstrates not only your accessibility, but also that your account is active. Additionally, participate in Twitter chats and other conversations, remembering at all times to converse in a way that represents and reflects your brand identity.
Be patient. Success on Twitter or any other social platform takes time and commitment. With some strategic planning and a creative approach, you are set to succeed and Twitter can be used to your greatest advantage.
Why do consumers love social media?
Here are three great reads where you can learn more about social media and its benefits:
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About Adam
His first book Social Media Secret Sauce is available now.
His newly released training courses Linkedin2Success?and Mentor2Success?are receiving rave reviews world-wide as the most innovative approaches to social media and on-line marketing.
Adam Houlahan is an International Keynote Speaker specialising in Social Media for business, and CEO of the highly successful boutique agency, Web Traffic That Works. He lives in Australia's famous tourist destination the Gold Coast Queensland, and is considered to be one of Australia's leading experts in harnessing the power of Linkedin for business. Over 3,000 people globally have sought his skill and insights to leverage the power of LinkedIn for their businesses.
Adam is also a featured columnist for MOB Magazine, an Australian National Business publication. He consults on Social Media to private clients in Australia, New Zealand, North America, The Middle East and Singapore. His work as CEO and owner of 6 successful companies has given him the hands-on experience to understand business from the inside.
Adam believes real and meaningful change comes through the world’s entrepreneurs. His purpose is to provide their businesses with powerful tools to grow and accelerate their global footprint. And that together we make a huge impact!
Through his Lifetime Partnership with the Global Giving Initiative B1G1 www.B1G1.com?he is well on track to positively impact the lives of more than 1 million people in need.
Managing Director | Healthcare Technology
8 年Great, post Adam. Thanks!
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8 年Comprehensive!
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8 年Thanks for the valuable advice.
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8 年Another great article Adam, clearly demonstrating that you know your stuff when it comes to social media - thanks!
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8 年Very valuable advice, as always, Adam