TwitchCon Europe (Rotterdam): My Take on Influencer Marketing Networking for Success

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This week we're discussing Influencer Marketing Networking for Success at TwitchCon Europe.

TwitchCon Europe (Rotterdam): My Take on Influencer Marketing Networking for Success

This massive gathering brings together streamers (big and small), viewers, developers, and of course, brands like you. It's your chance to:

1. Connect with passionate creators across various gaming niches.
2. Stay ahead of the curve on the latest trends and hottest new games.
3. Build relationships with potential influencer partners who perfectly align with your brand.

TwitchCon is a must-attend for anyone in gaming and entertainment influencer marketing, regardless of who you meet.?Here's why:

Unveiling a World of Potential - TwitchCon is buzzing with creators who are deeply invested in gaming. This event opens the door to forge valuable connections and discover hidden gems that resonate perfectly with your target audience.

Stay on Top of Trends - The gaming landscape is constantly evolving. TwitchCon allows you to see the latest trends, discover new games, and understand what excites audiences. This knowledge is invaluable for crafting killer influencer marketing campaigns.

Building Relationships - Influencer marketing is about connection, and TwitchCon provides the perfect environment to network with a wide range of people. Build valuable relationships with creators, industry professionals, and even potential competitors. These connections can blossom into long-term partnerships and open doors to future opportunities.

Turning Connections into Collaborations: Making the Most of TwitchCon

Here are some of my tips to turn those connections into successful collaborations:

While you may not know exactly who you'll meet, you can still prepare. Research Twitch trends, popular games, and up-and-coming creators. This way, you can approach creators with a relevant conversation starter, demonstrating your knowledge of the space.

Be Approachable and Engaged - During the event, strike up conversations with creators! Show genuine interest in their content, audience, and the gaming community and what they do.

Focus on Building Relationships - Focus on getting to know the creators you connect with. Give ideas on how they can add value to their audience and how you can add value to them and what they do.

By following these tips, you can turn TwitchCon into a springboard to making genuine connections and partnerships.

Case Studies: Want to see influencer marketing done right? Look no further than these Twitch stars:

Jerma985: This variety streamer's rise to fame can be partly attributed to his participation in early Twitch meetups and collaborations with other content creators. Jerma's story highlights the power of in-person connections and nurturing a sense of community within the platform.

Pokimane: From hosting panels at TwitchCon to co-founding a talent agency for streamers, Pokimane exemplifies the power of building strong connections within the industry. Her journey demonstrates how attending events and actively participating in the community can lead to incredible opportunities.

SypherPK: This Fortnite streamer's friendly demeanour and willingness to collaborate with other creators have cultivated a strong sense of community around his channel. SypherPK's success emphasises the importance of transparency and genuine connection with both audiences and fellow influencers.

Join the Conversation:

Heading to TwitchCon Rotterdam? What is your influencer marketing goals for the event? Share your thoughts and experiences in the comments below!

Let's use this platform to exchange ideas and help each other level up our influencer marketing game.

I believe TwitchCon Rotterdam presents a fantastic opportunity to connect with the right people and propel your influencer marketing efforts forward. Let's make the most of it. See you in Rotterdam from 29 to 30 June.

Resources:

The official TwitchCon Rotterdam website is a great resource to find out about networking events, panels, and workshops happening at the show this year: https://www.twitchcon.com/rotterdam-2024/

Some general preparation tips for TwitchCon:

https://twitchcon.com/rotterdam-2024/faq/

The Official Twitch Community Forum for more info:

https://blog.twitch.tv/en/

Twitch Influencers:

Jerma985: https://www.twitch.tv/jerma985

Pokimane: https://www.twitch.tv/pokimane

SypherPK: https://www.twitch.tv/sypherpk

LINKS TO OUR GUIDES:

• Viral TikTok Strategy
• Essentials for Finding Influencers

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Thank you for reading our newsletter, we hope you have a wonderful rest of your week! Again, we'd like to remind you to pick up our FREE Influencer Marketing Guide .

Be sure to check us out further on our social channels below. As well as that if you’re interested in learning more about influencer marketing be sure to drop us a line at [email protected]