Twitch: Everything Marketers Need to Know about the Leading Live Video Streaming Platform
During the recent US presidential election, the US members of Congress llhan Omar and Alexandria Ocasio-Cortez held what has to be the quirkiest campaign event ever. To reach out to the younger generation specifically and urge them to vote, both the leaders signed in on Twitch, a live streaming platform, and played video games while interacting with other gamers/viewers.
The stream garnered Congresswoman Alexandria Ocasio-Cortez, an audience of 439,000 viewers. Reaching out to that many people in real-time during a pandemic is a great promotional feat against an election backdrop. It is something that marketers today, still stuck to their traditional publicity means, should take a cue from.
Digital marketing companies need to change their direction with the changing tides and tap into the latest and most potent of promotional tools to extend their reach. Over the years, live streaming has evolved, merging with social media into platforms like Twitch, YouTube Live, Periscope, and more. These live audio/visual avenues offer better engagement with the target consumers leading to speedy fulfillment of marketing goals.