Twiceme enters a new phase with updated brand identity.

New brand identity released

We have been thinking a lot lately about what drives us as a company. Why is what we do important? Why do we feel like there are never enough hours in the day? And what we have come to understand is that helplessness drives us. Or rather, our collective hatred of the feeling of helplessness.

And why do we feel this way? Because Helping is Human. It’s perhaps the best trait that comes naturally to all of us. Our best quality. And the act of helping unites us.

During May, we have successively rolled out our new and resharpened brand. We have barely been able to wait for the brand to fully launch. Now that it has, we couldn’t be more proud to present it.

Twiceme has always been, and will continue to be, a technology aiming to make people safer. We collaborate closely with rescue organizations around the world, and spread awareness together with brands and end-users. The shift in focus moves the Twiceme brand from product focus to a human centred brand that will drive increased awareness among the user base around the fact that anyone can be a helper.

This idea was driven by the insight that it’s common to arrive at the scene of an accident not knowing what to do and the ensuing feelings of helplessness. We want to eliminate that feeling of helplessness and turn bystanders into Helpers. Because Helping is Human.

All this is combined into what we do and stand for - Twiceme’s Help-the-Helpers (HTH) technology.

This new brand is not only a shift in communication, it has positive implications on our product road map as well, revealing several new developments we’ve worked on to help during more situations in the rescue process. This includes alerting the right person or local rescue, locating you quickly and efficiently, and using equipment that’s safe for the activity.

Check out the new website here: www.twiceme.com

Anyone can be a Helper at Eurobike

Not only is Twiceme releasing a new brand identity, 10 new features in 2023 but Twiceme is also launching it’s first ever booth at Eurobike from the 21st of June - 25th of June. If you are going to the show, please come by and say hello in Hall 11.1 Booth A26!

American Rescue support increasing

Finally, in the last month, requests from several rescue organizations around the world have come in, especially from the US. They’ve wanted to learn more about Twiceme and use products with our HTH technology in their own gear. Rescuers have always told us that what we do is important, but to receive so many requests in such a short time frame is encouraging. It confirms our commitment to building a global standard and to focus? on creating strong connections with the rescue community. Read about our AMGA partnership below.