Twelve from '24

Twelve from '24

Todd Boyce Todd Boyce

Todd Boyce

发布日期: 2024年12月27日
+ 关注

SE #3 - Special Edition



I'm taking a temporary detour from our usual content, to highlight a dozen books that I found particularly insightful this year. Each has my 6-word summary, and a particularly memorable quote from the book - With no context (read the book for that!). I can recommend all of them to my readers without reserve. I hope your interest is piqued. You may even see them referenced again in later newsletters.... Have a great new year! Articulated will be back in 2025 with more on Shaping Innovation for Medical Commerce.













Articulated#4

Working on a problem for your company? Need some help in business or product strategy, or in planning your commercial future? Let's talk. https://scheduler.zoom.us/todd-boyce/30-minute-meeting-with-todd

(c) 2024 Todd M Boyce. Some images created by me with Adobe Photoshop 26.2.0 (beta) generative feature (Firefly).

Articulated Articulated

Articulated

397 位关注者

订阅

要查看或添加评论，请登录

Todd Boyce的更多文章

  • Somebody Else's Problem....
    2025年2月18日

    Somebody Else's Problem....

    Articulated, Issue 22. In Issue 21, I promised we would start again, at the beginning.

    2 条评论
  • 21: Where it all began....
    2025年1月24日

    21: Where it all began....

    Issue 21: As we start 2025, I want to go back to the beginning. Back to the overall view of preparing a commercial…

    1 条评论
  • Frame the Problem....
    2024年12月12日

    Frame the Problem....

    “The Somebody Else's Problem field ..

    9 条评论
  • Is Your Technology Ready for Commercialization?
    2024年11月14日

    Is Your Technology Ready for Commercialization?

    Issue 19. Imagine a truly new technology.

    1 条评论
  • Features Without Benefits- FWOB
    2024年10月17日

    Features Without Benefits- FWOB

    Issue 18. Features and Benefits for the Sale Marketers and salespeople everywhere are taught how to sell their products.

    2 条评论
  • 17: Erecting the Basis for Belief: Evidence
    2024年9月20日

    17: Erecting the Basis for Belief: Evidence

    Issue 17. I'm back from some travels.

    2 条评论
  • 16: A Person of Influence.... The KOL and the Chasm
    2024年8月13日

    16: A Person of Influence.... The KOL and the Chasm

    Issue 16 Me-Too or Truly new? Be honest - is your product innovative? Does it dramatically change the way that medicine…

  • 15: The Dreaded Placebo Effect
    2024年7月23日

    15: The Dreaded Placebo Effect

    Issue 15 When you are designing a clinical trial, one of many hard questions that you will be faced with is what to…

  • 14: Tools of the Trade - Technical
    2024年7月9日

    14: Tools of the Trade - Technical

    Issue 14 For this issue, I thought we could speak more tactically, reviewing some of the many online tools that can be…

    2 条评论
  • 13. Bragging Rights....
    2024年6月24日

    13. Bragging Rights....

    Issue 13. Regulated Medical Products Are Not Like Consumer Products Take a walk through the grocery store, and look at…

    3 条评论

社区洞察

其他会员也浏览了