TwelfthMan supports UK & Ireland UEFA EURO 2028 Bid

Football for all. Football for good. Football for the future

Football. It has us in the palm of its hand, on the edge of our seats and proud to wear the shirts on our backs.

With notable sporting highs and lows over the past two years, a bid has been submitted by England, Ireland, Northern Ireland, Scotland and Wales to host the UEFA EURO 2028 Tournament.

Recent monumental feats have seen England’s women win the UEFA EURO in 2022 with Scotland’s men reaching their first Euro group stage in 2020 since 2003. Wales showcased their football on the World Cup stage in 2022 for the first time in 64 years whilst the Republic of Ireland’s women reached their first World Cup in 2022; alongside Northern Ireland’s women reaching their first EURO in 2022. This evidence emphasizes the talent of the football played coupled with the EURO becoming the 2nd most watched football tournament.

We are delighted to announce that we have supported the central bid team for the UK & Ireland UEFA EURO 2028 bid to harness the power of football in our nations, creating a bid brand and promotional material that captures the essence of the bid, differentiates from national association brands, but also captivates a variety of audiences.

Our creative process focused on the tournament vision:

‘Football for all. Football for good. Football for the future.’

This has been shown in the brand’s creative bid dossier with a delivery of a print and digital toolkit. The creation of such assets have been used to launch the bid, with a variety of shared PR activity from the FAs, governments, stadia and host cities who hope to be included as designated hubs for teams and fans.

The excitement from PR generated by each of the nations’ FA organisations highlights what football means and can do for each of the communities; of course, social, and economic benefits but also an international stage that promotes the best of British and Irish talent for both men and women.

The launch activity on the 12 April generated huge excitement online with the unique hashtag #UKIreland2028 hitting potential impressions of 81,127,540 million. Euro2028 was also the hot topic on Twitter, reaching the no1 trending spot on the site’s explore page.

?Media sites and newspapers also realised the significance of this bid as a united front for the development of football and forthcoming tourism that would be evident with the popularity of such an event.

The bid partnership has described ‘sustainability and good governance practices as top priorities’ making the event more inclusive for all stakeholders involved, showing a level of solidarity with the involvement of all governments. Football has once again pioneered group solidarity, with Scottish FA Chief Executive Iain Maxwell backing the bid, believing the proof of hosting capabilities is in ‘certainty… a track record. The countries included in the bid have got a strong track record of holding world class sporting events.’

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We have our fingers crossed and are looking forward to the result! Well done team TwelfthMan .