Twas the week after Halloween
Jay Ashton ??????
Canada's Restaurant Guy | Fortune 50 Branding, Marketing & AI Integration Expert | Restaurant Coach | Co-Host of The Late Night Restaurant Show | Founder of The Late Night Restaurant Network
A little fun to drive foot traffic in November.
As the costumes and pumpkin decorations come down, it's time for restaurants across Canada to gear up for the next chapter. AKA "The week after Halloween" November may not have the immediate charm of October's spooky vibes, but there are ample opportunities to entice diners in the Canadian market.
Let's embrace the changing seasons with innovation and a touch of Canadian spirit. Check out these simple ideas on reimagining post-Halloween for your restaurants.
Let's keep the tables bustling and the conversation flowing!
Fall Flavour Week
Maple is as Canadian as it gets. Combine those iconic maple flavors with other autumnal Canadian ingredients like cranberries, apples, and parsnips to craft a special post-Halloween menu.
Candy Exchange Program
Similar to the original idea, but perhaps offer a poutine or butter tart dessert as a reward for leftover candy. This ties in the traditional with the new.
Recipe Showcase
Allow chefs to experiment with indigenous ingredients and Canadian classics, such as bannock, tourtière, or Nanaimo bars. Offer these special dishes for a limited time to engage patrons.
Holiday Prep Workshops
With Canadian Thanksgiving in October, gear the workshop toward Christmas preparations instead. Consider a workshop on crafting the perfect Christmas butter tarts or festive Nanaimo bars.
Leftover Magic Nights
This can be a great post-Canadian Thanksgiving event for November. Demonstrate how to transform leftover turkey, stuffing, and other holiday treats into fresh and innovative dishes.
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Comfort Food Fest
Offer a special menu with Canadian winter comfort foods: think hearty pea soup, Montreal smoked meat sandwiches, and Quebec-style meat pies.
Interactive Food Art Installations
Incorporate iconic Canadian symbols, like the maple leaf or hockey sticks. Perhaps patrons can create edible maple leaf art or hockey-themed treats.
Mystery Menu Nights
Craft a Canadian twist by ensuring every mystery dish has a distinctly Canadian ingredient, from Newfoundland's cod to Alberta beef.
Cultural November
Given Canada's rich tapestry of cultures, each week could focus on the cuisine of one of Canada's many communities: Indigenous, Acadian, Ukrainian, Punjabi, Chinese, etc. This would be an homage to the nation's multiculturalism while offering a variety of flavours to diners.
Canada's Restaurant Guy, Jay Ashton