These TVCs rocked the Indian Ad Space in 2022

Indian Ads have evolved and how! The year 2022 has already seen quite a few ads that have not only achieved what they were meant to achieve in terms of the set expectations, but they have made a mark on the audience as well. A mark that is there to stay for a long time. Here we go!

Meesho’s Sahi Sahi Lagaya Hain Campaign

Understanding customer behaviour is inarguably the most important aspect of advertising, and Meesho’s Sahi Lagaya Hain campaign proves just that. It is amazing how the brand justifies the pricing of its brand with a small, direct line, often used between buyers and sellers – ‘sahi lagaya hain’. The ad has over 4.5 million views and has gained immense popularity.

Dove India’s Stop The Beauty Test Campaign

Rejections have a deep impact, and when it is just because someone doesn’t fit the parameters of defined ‘beauty’ it just cuts deeper. Dove India’s Stop The Beauty Test Campaign effectively communicates this by using arrange marriage scenarios across India and highlighting how a ‘flaw’ is enough to reject the prospective bride. This ad garnered over 31 million views and is one of the most talked out TVCs of 2022.

Tata Tea Premium’s Kadak Mumbai Ke Liye Kadak Chai Campaign

While Mumbaikar’s are believed to be extremely practical in their approach, Tata Tea explores their other side that is kind and emotional. The ad breaks all the stereotypes about Mumbaikars and makes an instant impact. The ad has received over 4.2 million views.

CRED’s Great For The Good Campaign

CRED has made the all the right moves with its recent ads featuring unexpected faces. Who would have imagined Rahul Dravid in an angry avatar? Well, this TVC too carries the stamp of the typical CRED campaigns and makes heads turn. This TVC has garnered over 16 million views.