TV as we know it is dead. Long live TV
Ali Hussein Kassim
![Ali Hussein Kassim]()
Ali Hussein Kassim
CEO, Executive Leadership Coach, Tech Executive & Investor, Board Member, Advisor to Boards, Operating at the Intersection of Marketing & Technology, Keynote Speaker
If you are a marketer and still rely on traditional prime time I got news for you...re-calibrate. Today prime time is defined not by time of day and programming but by device first and on-demand, self-programming and need I say? Torrents.
Doesn't it follow then that each device has a different prime time? Why then do we pay so much money to follow 'Prime Time'?
Today viewers watch TV on the go. The notion that TV is that box that sits in front of your TV Room or Lounge is gone. TV is what you watch - On your computer, Tablet, cellphone or TV box.
Let's follow the new Prime-Time defined by our viewers not by some programming guy sitting in the back office of a TV Station.
Software Engineer at Microsoft
8 年I'm working on this. It started dying the day people got more screens. we just need to add more support on more screens. That's all.
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9 年Your graph doesn't show TV itself though does it. Which is a bit disingenuous. Do you have data to add for that? Something to counter your argument - https://adcontrarian.blogspot.co.uk/2014/12/charts-graphs-facts-and-fiction.html To be credible you also need to add some information about 'Share of Device Page Traffic', what does that actually mean? Is it TV programming or other material. Are the people concerned actively engaged with the programming or are they on line for another reason with TV running in the background? Are they listening to a sports match? Or news? Also, your data is 2011 - that's kind of old.
Senior Advisor, Global Lead, Digital and Tech Transformation
10 年nice insight.
Over 2 decades of Digital Transformation + Customer Engagement + Brand Strategy Expertise Across 20+ Markets in Africa.
10 年I agree Sir. However, TV as we know it is changing. Digital TV will reunite all platforms. Interactive TV gives you more flexibility and targetability opportunities.
Spot on ??. Prime time is absolutely driven by occasion of consumption .