TV time greater

TV TIME GREATER THAN OTHERS COMBINED A GfK research study reveals that time spent with traditional TV is 16% greater than time spent with all other media platforms combined. The study was commissioned by the TVB and comprehensive results will be presented at the Forward 2016 annual TV industry leadership conference September 29 in New York. Preliminary results from the “Media Comparisons 2016” research study shows that American consumers spend more time with television than all other ad-supported media platforms combined. The study also revealed that consumers overwhelmingly trust local broadcast TV news over any other source. The study compares ad-supported media platforms in terms of reach, influence, engagement, trust and time spent among important demographic groups. “While media proliferation continues, results from the Media Comparisons study again confirm television’s dominant position as a reliable, proven marketing solution that presents accountable, measurable advantages for brand managers, advertisers and political campaigns seeking to reach target audiences and influence decisions,” said TVB president and CEO Steve Lanzano. “Study findings show that adults 18+ spend nearly five hours a day with traditional television, or 16% more time than is spent on all other adsupported media combined. In addition, local broadcast TV news remains the primary and most trusted resource for news and information, while social media received some of the lowest marks,” he added.