TV buying is still an "old school" game!
Despite the rise in programmatic TV offerings, the majority of advanced TV ad impressions are transacted the old school way. The vast majority of global advanced TV inventory is bought and sold through either direct sponsorships or traditional reservations, while only a fraction of that media is transacted programmatically. Advertisers place significant value on contextual information, meaning it’s important for programmers to make as much data available for programmatic buyers. More data, more sales…GO CHANGE!!!