TV show and telecom company come together, using Tiktok to spread the word
Hey everyone! Hope you have all had a lovely weekend!
Chris J. Smith here as always, back with this weeks Creator Ad Of The Week.
However, before we get to our winner, and as always, here are some news points from the week!"
Now to the main event, this weeks Creator Ad Of The Week....
In the last few weeks, we have seen several content creators taking part in the GoggleBox X Three campaign within the UK market. We saw the campaign engaging with a majority of comedy-focused content creators, involving several sketch-based content pieces. One example was last week's winner, Callum Joyce.
Callum’s specific sketch revolved around “that friend who speaks like they text”, saying phrases like ‘Idk’, ‘tbh’, and more. You can see the full thing below:
QUICK STATS: TOTAL VIEWS: 114k | LIKES: 13K
Why use comedy-based creators?
Comedy offers numerous internal avenues. There are 'Point Of View', 'Situational', and boundary-pushing types, as well as 'family-friendly' humour, and more. Brands can delve into various avenues. Additionally, content creators like Callum, who focus on comedy, have the ability to collaborate with multiple brands.
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Due to this, at The Gold Studios, we refer to these creators as “Universal”, which is why we place a real focus on comedy-based creators! (If you'd like to learn more about why Comedy, feel free to message or email me!
Brand: Three UK
Once again, platforms like Facebook is constantly evolving ????
Some talk of a rebrand at The Gold Studios - think you can help?
Chris J. Smith | Talent Director - Head of Partnerships [email protected]