TV is nowhere near dead!

Natural diamond prices continue to rise, as do the costs to reach consumers with a 30-second, uninterrupted full-screen TV ad. How has TV sustained these cost-per-point (CPP) and cost-per-thousand-impressions (CPM) growth rates that constantly grow faster than inflation? Will it continue? Time spent watching live-plus-time-shifted TV has steadily fallen since 2010. Sure, that lost time has been replaced and even augmented by video on other devices, but six-second buffer ads and skippable video don’t have the same impact of a 30-second, full-screen, uninterrupted ad right in the middle of desirable content. There is no substitute for the original thing. TV is TV period. No tech is going to change that…GO CHANGE!!!