TV is the Most Talked About Medium

TV is the Most Talked About Medium

Stephen Low Stephen Low

Stephen Low

Making Brands Famous all across Scotland!

发布日期: 2016年10月28日
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Thinkbox’s ‘TV Nation’ study demonstrated that TV ads were most likely to drive conversation, in all its forms.

Paid media was also found to be crucial to generating brand conversations and Thinkbox’s ‘POETIC’ study found that, in particular, TV advertising created the greatest additional word of mouth for brands (51% of all influenced variables). In total, 72% of incremental brand conversations are driven by paid-for advertising.

For more information on these studies, see the full write up on the Thinkbox website:

https://www.thinkbox.tv/Research/Thinkbox-research/TV-Nation-2014

https://www.thinkbox.tv/Research/Thinkbox-research/POETIC

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