TV is the lead sales-driving medium

Research from Ebiquity found that TV advertising consistently outperforms other media in generating sales and was, on average, twice as effective per equivalent exposure than the next best performing medium, which was press.

The data is based on the sales uplift per exposure for that media. The simplest way to look at it if an exposure on TV delivers 100 product sales, then an equivalent exposure on press would produce 52 product sales.

For more information on this study, see the full write up on the Thinkbox website:

https://www.thinkbox.tv/Research/Thinkbox-research/Payback-4-pathways-to-profit