TV Has Unbeatable Reach!

TV Has Unbeatable Reach!

Stephen Low Stephen Low

Stephen Low

Making Brands Famous all across Scotland!

发布日期: 2016年10月24日
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TV has the greatest reach of all media. No other form of advertising can build scale as quickly and powerfully as TV. On average, TV spend can be twice as much as the next best performing medium before it starts to become inefficient – TV drives the highest volume of cost-efficient response.

Due to its reach and scale, TV advertising keeps generating a cost efficient level of response at higher levels of spend than other media.

To put it simply, the point at which the efficiency of ad spend starts to decrease significantly (because you have reached saturation and/or are repeatedly talking to the same people) is much lower for TV than for the other communication channels.

For more information on this study, see the full write up on the Thinkbox website:

https://www.thinkbox.tv/Research/Thinkbox-research/TV-Response-new-rules-new-roles

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