TV Continues to Be the King – this time way ahead in the Rural
Angshuman Bhattacharya
Entrepreneur in the AIML space with a successful exit. Building AIML organizations for two decades. Leader in client consulting for AI solutioning. (views expressed here are personal)
Few years back we have written about Television’s continuing supremacy in India and it retaining the lion’s share in advertisement in the country in the near future. After the latest reports from BARC and TAM, our predictions stands vindicated. But this is not the reason we are authoring this piece! We have analysed that the TV viewership mix has changed fundamentally and these are certain important dynamics that the advertisers must be aware of.
This time, the focus has shifted to the rural. Almost 10 Crores (9.9 crore precisely) households in the rural are having a TV, against 8.4 Crores households in the urban areas. ....
If we safely assume that the purchase of FMCG and other consumer products in rural markets are determined by women; the advertiser has to have TV as the prime media in their plans. And the mix will not going to change immediately.
Please read the complete article here: https://www.sibiaanalytics.com/blog/tv-continues-to-be-the-king-this-time-way-ahead-in-the-rural
Partner at Singh Ray Mishra & Co.
6 年Penetration of TV in rural households can be used for digital learning. Teachers should be involved in the process as they are best suited to spread the message, specially in rural areas.