TV builds Trust

TV builds Trust

Stephen Low Stephen Low

Stephen Low

Making Brands Famous all across Scotland!

发布日期: 2016年10月14日
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TV ads are trusted more than any other type of advertising, which is one of the reasons for their superior effectiveness. This is in part because of TV ‘s tight regulation which ensures that viewers know the brands have been scrutinised and are safe and that children are protected. This trust is also in part down to our emotional relationship with TV, something which builds from childhood.

For more information on this study, see the full write up on the Thinkbox website:

https://www.thinkbox.tv/Research/Thinkbox-research/TV-Nation-2014

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