TV is the Best Profit Generator

TV is the Best Profit Generator

Stephen Low Stephen Low

Stephen Low

Making Brands Famous all across Scotland!

发布日期: 2017年1月4日
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2014 saw the launch of ‘Payback 4: Pathways to Profit’, an independent econometric study by Ebiquity – commissioned by Thinkbox. One of the key findings from the research was that TV remains the most effective form of advertising, generating the most profit pound for pound.

The study was an analysis of over 4,500 ad campaigns across 10 advertising sectors between 2008 and 2014. It compared, on a like-for-like basis, the sales and profit impact of five forms of advertising: TV (linear spot and sponsorship), radio, press, online display (excluding video on demand) and outdoor. The study is an update on Ebiquity’s previous effectiveness study for Thinkbox, Payback 3, which was published in 2011.

For more information on this study, see the full write up on the Thinkbox website:

https://www.thinkbox.tv/Research/Thinkbox-research/Payback-4-pathways-to-profit

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