TUTTOPIZZA Comes to China! Domestic Suppliers Flock to Participate

Pizza, as an 'imported delicacy,' has been steadily cultivating the Chinese market for over two decades. In recent years, driven by the rise of 'Western fast food,' pizza has entered a new phase of rapid growth in China.

SIAL Shanghai?will be held from May 19-21, 2025, at the Shanghai New International Expo Center. During this event, the internationally renowned pizza exhibition, TuttoPizza, will make its debut in China. This will bring together top-tier exhibitors and professionals from both domestic and international pizza industries, discussing the latest trends and driving the thriving development of the pizza market globally.

LIHOO'S, known for its high-quality 3R frozen food brand, Zhenzhai FoodieMoon, will also showcase its innovative products at SIAL Shanghai 2024, introducing a range of exciting new items that are set to create a buzz in the food industry.

Deepening Global Flavors: LIHOO'S Leads Domestic 3R Frozen Food Innovation Trend

For the past 14 years, LIHOO'S?has remained dedicated to its mission of 'creating global flavors,' backed by a solid foundation in research, creative product development, and industrial R&D. With the support of renowned external consultants, the company integrates product and recipe innovation to provide industry-leading, high-quality compound seasoning solutions.

At SIAL Shanghai 2024, Zhenzhai?announced its collaboration with the globally popular IP 'Minions' from Despicable Me 4. The eye-catching orange booth design, delicious tastings, attentive service, and enthusiastic business discussions received high praise. LIHOO'S also showcased several market-favorite products from the past two years, including Angus Beef Cheese Rolls, as well as Italian Stone-baked Pizza and Beef Ragu Stone-baked Pizza, drawing dozens of business teams for negotiations.

According to the company,?LIHOO'S offers a product library with over 1,000 options. Not only does it provide industry-leading, innovative flavor profiles developed in-house, but it also customizes exclusive flavors to meet the unique needs of different channels and restaurant clients. At the same time, LIHOO'S?well-established supply chain configuration enables highly efficient response and support for customer demands, which sets the company apart from its industry peers.

Its flagship products, including Angus Beef Cheese Rolls, premium Wellington Steak, authentic Italian Napoli Handmade Pizza, Japanese Sukiyaki Hot Pot, classic Tomato and Meat Half-and-Half Pot, and the uniquely flavored Kicking Legs Beef Pot, have successfully entered well-known retail platforms such as Sam's Club?and Freshippo, receiving widespread praise and popularity in the market.

According to feedback from both consumers and professional audiences on-site, phrases like "So much cheese, with a strong stretch," "Plenty of meat, with a nutritious balance of meat and vegetables," "Authentic Italian flavor," and "Crispy thin crust" have become the general consensus, perfectly reflecting the unique charm and high quality of Zhenzhai Pizza.

"Asia Debut"：Sparks a Surge in Exhibitor Participation from Pizza Brands Worldwide

As a globally renowned pizza exhibition, TuttoPizza?will undoubtedly be one of the biggest highlights of SIAL Shanghai 2025. Since 2016, TuttoPizza?has been held annually in Naples, Italy, with the aim of providing business opportunities for suppliers of raw materials, semi-finished products, equipment, systems, accessories, and services within the global foodservice and pizza industries.

In 2024, TuttoPizza?will bring together 40,000 professional visitors and 180 exhibitors?from around the world, focusing on the upstream, midstream, and downstream sectors of the pizza industry, with 30 exciting summits, competitions, and events. The exhibition will attract extensive media coverage from major global outlets.

For domestic pizza companies, with TuttoPizza?making its debut in China, Chinese pizza brands will have the opportunity to compete alongside top international brands. This is not only a showcase of brand strength but also a prime opportunity to expand market horizons and enhance brand influence. Securing premium exhibition space means positioning the company advantageously on the global pizza industry stage, preparing to attract high-quality pizza professionals from both domestic and international markets, and laying a solid foundation for future market expansion.

Frozen Pizza Industry on the Rise: Market Size to Exceed $8.35 Billion USD

Since the year 2000, the pizza dining market has seen an influx of participants. In addition to international fast food brands like Pizza Hut, the number of foreign and domestic pizza brands has gradually increased, marking the beginning of a competitive era in the pizza dining market.

According to data, the market size of China's pizza industry reached $5.2 billion USD?in 2022, with a 3% year-on-year growth. It is expected that by 2025, the market size will expand to $8.4 billion USD. In recent years, the share of the online market in China's pizza industry has been steadily increasing, and in 2022, it for the first time surpassed the offline market, accounting for 58.1%.

Whether in the dining market or the delivery market, the consumer base for pizza products continues to broaden, driving the further expansion of the pizza market. Data shows that consumers born in the 1980s and 1990s contribute over 50% to the consumption of frozen foods, making them the main consumer group. Meanwhile, the 95s generation is experiencing the fastest growth in consumer scale among all age groups and is expected to be the key driver of future growth in convenience foods. Additionally, women account for more than 60% of consumption, with their share continuing to rise.

For businesses and brands, adapting to the wave of young consumer trends is crucial for sustainable development. As famous financial writer Wu Xiaobo?once said, "the future belongs to the young, and the future users are young people who are willing to pay for a better experience."

One of the core advantages of SIAL is its high-quality professional buyers. The SIAL Shanghai 2024 attracted 175,739 visitors, covering a variety of sales channels including?offline/online retail, import and export trade, foodservice and hospitality, wholesalers, distributors/agents,?and more. In addition to the business platform built by SIAL Shanghai, the exclusive Match Me service offers tailored supply-demand matching, creating more opportunities for win-win cooperation between suppliers and buyers.