Tutorial to fill out your profile on LinkedIn
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Today I will explain how to properly update your profile and make it attractive to employers, what indexes to pay attention to in order to increase your profile rating, and what activities to perform to get your profile to appear more frequently in search results.
Important indexes on LinkedIn
Click the link and check your SSI index. It will show how effectively you are creating your professional brand, finding the right people, and engaging with them. The index is updated daily.
SSI evaluates 4 important criteria in LinkedIn:
1. Establish your professional brand - how well you promote yourself through posts, information about yourself, likes, and reposts of other users' content that conveys the meanings and values you want to convey to your audience.?
Avoid reposting and liking everything indiscriminately.
2. Find the right people - having people in your contacts from your industry. If you are an IT recruiter, for example, people in your industry would be recruiters, not IT professionals. If you have more of the latter in your contact list, you will receive a low score in this category. Furthermore, do not add people who are not interesting to you in terms of location, field of activity, etc.
3. Engage with insights - interacting with other users' publications, posts, and news. Everything you like is displayed in the feed of your first connections. If you like everything indiscriminately, your profile will turn into a page like VK or similar, and your subscribers will not react to such content. As a result, LinkedIn will consider your profile not very interesting and will not promote your posts automatically. Therefore, if you post a vacancy, it may go unnoticed.
4. Build relationships - having people in your network who can influence decisions. It is important to regularly communicate in private messages, answer questions, and ask them. Try not to leave chats unanswered or unread.
People in your industry
Shows the number of points earned for each of the above categories and how they are applied in your professional field. As you can see in my example of Staffing and Recruiting, even though I scored 39 out of 100 possible points, I am in the top 1% of people in my industry who have such a high score.
People in your network
Reflects the average score of your first-degree contacts, which is displayed on your profile. Therefore, it is important to raise each other's ratings.
External makeover of your LinkedIn profile
Photo and cover
It is best to choose a photo where you are smiling slightly, as this attracts attention. You can place information about your company in the background, but not too much. Look at examples of how this is done.
If you are leaving your company or working for yourself, you can place information about yourself in the background. If you work in a team, you can put a photo of the team on the cover to show how diverse you are.
You can make such a cover in Canva.
Short link
Such a link looks ugly: https://www.dhirubhai.net/in/-b198a375/
It is better to make it short and neat. Besides, it will be easier for users to remember:
Example of a short link: https://www.dhirubhai.net/in/yazilyan
You can create it like this:
Position
If you don't enter information yourself, it will be automatically loaded based on the specified profession in the "About" section.
Do not include too much different information here. Specify the key activity that will help people find you. Even if you write "Open to work", you will be found in second or third place. It is better to leave this information as a badge or insert it into the "About" section. I would rather recommend leaving it in "About" section.
In addition to the position itself, you can also specify your nickname in the messenger. Then people can also contact you there. If you have a mission, write it down to show what values you represent.
Location
Specify the country or city where you want to find a candidate (if you are a recruiter) or a job (if you are actively looking).
When you change your location, the domain zone also changes after about a week or two. This is reflected in the search results and which pages your profile appears in.
About me
The "About me" section is the equivalent of a cover letter on LinkedIn. Imagine that you are talking to a recruiter/candidate/decision-maker (depending on your goals). What would you like to tell them?
For example:
The first paragraph reflects who you are: what field you work in or want to work in.
The second paragraph is about positioning: who you are, why you are there? For example: "I am currently interested in ecological products (or any other field)."
The third paragraph is a call to action: what should the specialist do right now? For example, write on LinkedIn, elsewhere, or call you.
It is also useful to study the pages of people who are interesting to you in terms of industry, tasks, and location.
领英推荐
Important! If you are currently targeting the international market, your LinkedIn profile should be filled in English.
Work experience
Indicate the actual projects and companies you have worked with. If there are links that readers can follow, be sure to publish them. The main thing is not to violate the NDA:)
Be sure to use action verbs: developed, implemented, done, accomplished, etc. Do not write about the process - was solving, communicated, negotiated, etc.
Important! It is better to coordinate with the client the vacancies that you want to indicate as closed.
Recommendations
Recruiters receive them from candidates and clients, sales & account managers - from clients, job seekers - from previous colleagues and managers.
If you do not yet have recommendations, be sure to ask colleagues to write them.
What to consider:
1. It's important to focus on the quality, not the quantity, of work recommendations.
2. Aim to get recommendations from key specialists within the company whom you've directly interacted with.
3. Note: Differentiate those who provide recommendations. For example, a developer, Project Manager, Team Lead, Business Analyst, or C-level colleague.
4. To leave a recommendation, open the person's profile → select the "More" option → choose "Recommend."
Profile Visibility
Go to the "Visibility of your profile and network" section and set the permissions where relevant to increase your profile's search ranking.
Activities that boost your profile:
1. Share useful posts and showcase your professional expertise. You can check your text for typos and errors here. The service not only helps check spelling but also properly places punctuation.
2. If you're a speaker or active participant in conferences, meetups, webinars, etc., post photos from the events and share insights.
3. If you've received training from well-known people or participated in their conferences, tag them in photos and posts.
LinkedIn has a feature where your photo with the tag will appear in the person's feed and in the feed of their first-degree connections.
4. Use hashtags # so that people can find you through them. Including 3-5 tags in a post is enough for LinkedIn to understand the topic of the post. It's better to use low-frequency hashtags. For example, it will be difficult to promote yourself through #HR.
5. Monitor the hashtags subscribed to by the people you are interested in. This way, you can end up in the collection they will be reading under that hashtag.
6. Use the Featured section to pin interesting posts, your services, and current job openings.
7. Comment on posts by other professionals in your field or related fields. This will not only demonstrate your expertise but also increase your profile's visibility to other users.
Important! Inappropriate humor, aggressive comments, and political topics are not suitable for content. Don't get involved in controversial discussions.
8. Respond to all incoming messages. For the platform, this is a sign that you are more interested in this platform than others and will respond to a message from a conversation partner. This will promote you. You can automate correspondence using the FlyMSG, Auto text Expander extension.?
A couple of useful rules:?
9. Use Creator Mode.?
The Follow button will appear on your profile, and you can conduct live broadcasts directly on LinkedIn.
You can also use the Provide Services option and add your services, which people can search for. This feature is particularly useful for freelancers.
If you want to learn more tips on packaging LinkedIn to enhance your profile and develop your personal brand in the professional space, subscribe to our page to learn more.
For consultation, please write to the Telegram account @tech_recruiter
? we will help you package your profile to attract job offers, candidates for job vacancies, and potential clients for companies.
Questions?