TurtleTree Labs' Visionary Brand Story
Who designed this?
Led by Billie Thein our Advisor who is one of the creatives behind brands like Blue Bottle Coffee, Odwalla, New Barn and Trader Joes. In collaboration with California based Catch Creative which is known for designing for brands like Whole foods, KIND snacks, Lowepro and many more.
Why Fire Red?
The fire red/orange works very well as it suggests ‘process,’ ‘change’, ‘application of process’ to a natural element, the warmth and feeding from mammalian mothers, and is also very striking.
Why Hexagonal?
The equilateral hexagon is a powerful shape and the right balance of simplicity and complexity. It also serves to focus, like a target, and emulates the chemistry symbol.
Why Wood Rings?
The hex opens up the window, revealing the turtle shell pattern, wood ring pattern, patterns of process, change, and symbolises man's print on the planet.