Turning your name into FAME!

Hey there to all our readers!

At this point, if you haven't heard of NIL, you have definitely seen it!! The concept of Name, Image, and Likeness reaps several perks for not only the athletes but the businesses they work with as well! One significant reward for the athletes is that NIL provides them with endless networking opportunities, which can set them up for success off the field once they graduate. This also allows student-athletes to increase their business skills while still in college as they navigate the world of NIL.?

Building Your Brand

I faced the difficult task most athletes face of hanging up my court shoes and looking for a job that I enjoyed and was me after graduation. Athletes these days have the ability to build their own brand and make those meaningful connections to businesses while still in college by pursuing NIL deals which in turn could even lead to a job offer post-graduation that you might not otherwise have been presented with. This allows athletes to get a jumpstart on their careers and opens the door to so many opportunities financially while building essential skills needed in those 9-5s.?

An Equitable Network

One company using NIL to its advantage (and the athletes) is Adidas. Their new NIL program will allow all eligible athletes to become paid affiliate brand ambassadors while building inclusivity and building a more equitable, inclusive, and fair future in sports, a goal tied to the 50th anniversary of Title IX. To kick off the celebration, Adidas signed 15 female athletes from seven different sports and created a mentorship program for newly signed athletes to provide them with guidance in this new era of sports. “The Adidas NIL network embodies our belief that sport has the power to change lives by upskilling athletes and giving them the ability to begin to experience an entrepreneurial path that will carry them beyond their college years,” said Jim Murphy, Adidas NCAA Program Lead. “This is not just a first-of-its-kind program for the brand and industry, and it goes much wider by unlocking opportunities in business and life that will enable them as student-athletes to maximize their NIL, opening the doors to future possibilities."

If you're a student-athlete looking to monetize your NIL, the ATHLYT network is the perfect way to get started!?Join the ATHLYT team?today and gain invaluable skills and opportunities that will set you up for success after graduation.