Turning viewers, into buyers.

Turning viewers into buyers – paving the way to a successful property sale

A problem for some property vendors is that buyers come for viewings, but don’t then go on to make an offer. This can be for a variety of reasons, but it’s always frustrating for the vendor and wastes time for everyone involved.?

However, by employing the right approach to putting your property on the market, I can help you minimise the chance that a viewing will be wasted and increase your chance of receiving an offer.?

Let’s unpick the problem and find the solution.

Why do some potential buyers attend viewings, but not make offers?

Potential buyers start by looking on estate agents’ websites and property portals. They usually look at price, location and accommodation first, then examine the photographs and decide whether the property is worth viewing.?

What this means is, that the information you share about your property has to be accurate. Inaccurate information leads to disappointment and offers not being made. For example, if your photos are low quality, or they’ve been taken when the house was not at its best, they will mislead potential buyers. With a deceptive camera angle, photographs can disguise a multitude of sins. However, these will quickly become apparent when the buyer arrives for the viewing.?

Photographs and property descriptions also don’t describe the atmosphere of the house. In some circumstances, some vendors don’t really want to sell – this can create a powerful barrier that buyers find difficult to overcome.?

How do I help vendors, turn viewers into buyers?

When people come to view a house and don’t put in an offer, it’s impossible not to feel frustrated. Fortunately, I can help you overcome this problem with my “plan, prepare and present” approach.

Some vendors feel under pressure to put their property on the market as soon as they’ve decided to sell. In my humble opinion and experience, this is usually the wrong approach. It’s better to take your time and get the house completely ready before you start to market it.?

In my long experience of preparing properties to sell, I’ve learned that it's better to fully prepare the house before you even think about having it photographed. As you’d expect, this will include decluttering and having a really good clean. It may also include moving some furniture, tidying the garden and showing all the potential of the property. Believe me, the hard work pays off! The results will be that the photographs show the house at its best and create consistency between the images of the property and the property itself.?

I also work with vendors to make sure their house only goes on the market when the time is right. For example, if something stressful is happening in the vendors’ life unconnected with the house, I always support them to wait until the stressful period is over. By waiting, they can give 100% of their attention to the sale of their property and also welcome potential buyers into a home that feels happy and stress-free.?

When you focus your efforts in the right way before your market your property, you’re more likely to see the results you’re looking for. When people come to view a property which is clean, feels cheerful and looks like the photographs, the viewing will simply confirm their hunch that this was the right property for them.?

Plan, Prepare and Present your property with me

I love helping vendors market their properties so they sell at the right time, for the right price. To find out more, contact me, Sally Rule, on 07774 247 913 – I’d love to hear from you.??