Turning up the heat for National Grid.

A whopping 90% of Americans prefer energy-efficient homes over those with older technology, and 80% are more inclined to buy a home they’re interested in if those upgrades are already in place.With energy efficiency at the forefront of almost every homeowner’s mind, National Grid, one of the largest investor-owned companies in the U.S., knew that highlighting their efficiency programs would improve customer satisfaction while helping meet regional electrification goals. So they tapped Mower for strategic and creative help with two campaigns to meet those needs: one that blended vintage, old-home charm with modern-day efficiencies, and another to show how heat pump installation costs are no match for the utility bill savings they provide. Check out the incredible results for both below, and if you'd like to plug into these and other industry trends, reach out to our energy specialty leader Stephanie Crockett.

THIS OLD HOUSE.

What older homes have in character and charm, they often lack in proper insulation. National Grid wanted homeowners to know that they could weatherize their homes without tampering with their classic style—so we designed a direct-mail campaign with a little vintage flair and a lot of modern comfort. See the stunning results here.

HEATING UP THE CONVERSATION.

Cold winters and steamy summers leave homeowners with one hand always reaching for the thermostat. National Grid wanted them to know that heat pumps, which use electricity to both heat and cool, are a strong alternative to standard, natural gas-run furnaces. To market heat pumps, and their energy- (and money-) saving attributes, we built a multi-year targeted marketing campaign that had results that were, well, pretty hot.