Turning up
Adam Franklin
Marketing Coach, Speaker & Author. CEO at Bluewire Media. Build marketing assets that drive business growth and unlock personal freedom. ? BGSOBA
I had a proud Dad moment on Friday when my daughter progressed up to the next level of 'learn to swim' lessons.
During each individual swim class it rarely feels like there's much 'progress'.
However cumulatively, over a 3 month period, the progress is significant and noticeable.
It's very cool to witness.
Each week we turn up, do the coach's exercises and we trust the process.
I feel a similar sense of pride when my clients make progress with their own marketing engine.
Week-in, week-out it may feel like there's not been a 'huge breakthrough' moment, but when you join them all together 12 weeks is more than enough time to implement big change.
Whether it's noticing another 300 dream prospects have accepted your connection request, or realising your LinkedIn newsletter has amassed 1000 subscribers or that you've re-engaged with dozens of dormant leads...
Your daily activity translates into serious momentum!
With my coaching clients, every 90 days we do a quarterly scorecard review together, and we objectively review their progress across the board.
There are 9 pillars we measure with the scorecard, and each client can see their strengths and areas to focus on.
Nearly every time clients are pleasantly surprised when they see how far they've come.
They also love getting clarity on what is next for them and we lay out a roadmap.
This process is structured, easy to follow and you gain a line of sight from activity to outcomes.
If you're keen to have this level of structure to support and accelerate your marketing activity, please message me PROGRESS (and I'll tell you more).
It'll come as no surprise that the clients who get best results turn up each week, follow the coach's roadmap and we trust the process ;)
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Cheers,
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Adam Franklin
Marketing Coach
Founder Bluewire Media
Author of Web Marketing That Works
PS. When you're ready, here are 6 ways I can help you grow:
1. Download the Web Strategy Planning Template (PDF). Our flagship 1-page tool we co-created with David Meerman Scott. It’s been downloaded over one million times and featured on Forbes.
2. Read a free chapter from our book: Web Marketing That Works --- an Amazon #1 best seller.
3. Join the private group on Facebook. Access free training resources, and hang out with 2,300+ peers.
4. Discover your marketing score. Take the 40-point Marketing Scorecard (in < 6mins) and get a customised report.
5. ChatGPT Prompt Stack: Get my 20 pages of custom ChatGPT marketing prompts in a Google Doc.
6. Let's brainstorm how to build a hands-off marketing pipeline. Book a 20 min slot to talk on Zoom