Turning traditional concepts into groundbreaking offers.

Let's learn from the success stories of industry giants like Tinder, Uber, and Blue Apron.

Let's Look at Tinder First:

• Customer Pain Point: Inefficient traditional dating methods and limited reach.
• Solution: Mobile app facilitating instant connections, gamified experience, and personalized recommendations.
• Result: Democratized and streamlined dating, fostering millions of relationships globally.

Next Up, Uber:

• Customer Pain Point: Unreliable taxi availability, opaque pricing, and safety concerns.
• Solution: An on-demand transportation app with transparent pricing, real-time tracking, and driver ratings.
• Result: Transformed urban transportation, empowering riders and creating new economic opportunities.

And lastly, Blue Apron:

• Customer Pain Point: Time-consuming grocery shopping, meal planning fatigue, and food waste.
• Solution: Pre-portioned ingredient kits and chef-curated recipes delivered to doorsteps.
• Result: Revolutionized home cooking, making gourmet meals accessible and convenient for busy individuals.

So, what changed in all of this?

NOT the core concept.

But the container.

A container, in this sense, means how the solution is delivered.

If you are looking to find a groundbreaking offer without reinventing the wheel, here is your roadmap to do so:

For Product-Oriented Business

1. Deconstruct Your Value: What is your product's fundamental value? Identify the core problem or need it addresses.

2. Map the Pain Points: What are the frustrations, inconveniences, or limitations your ideal customers face with your current offering or similar concepts in the market?

3. Reimagine the Delivery: Brainstorm ways to address those pain points through the "container."

Consider:

• Technology: Can apps, automation, or AI enhance the experience?
• Accessibility: Can you make finding, purchasing, or using your product easier?
• Personalization: Can you tailor the experience to individual needs or preferences?
• Engagement: Can you make it more interactive, enjoyable, or memorable?

4. Testing: Test your new container ideas with real users. Gather feedback and refine your approach based on their responses.

For Service-Oriented Business

1. Deconstruct Your Expertise: What's the core transformation or value you provide through your service?

2. Map the Client Journey: What are their pain points, desires, and frustrations related to your service or similar offerings in the market?

Consider:

• Accessibility: Is it easy for them to find and understand your services?
• Engagement: Do your offerings feel interactive, personalized, and valuable?
• Results: Do you communicate the expected outcomes and successes?

3. Reimagine the Delivery: Brainstorm ways to address client pain points and amplify your expertise through different "containers."

Consider:

• Technology: Can online platforms, apps, or video conferencing enhance
• the experience?
• Flexibility: Can you offer flexible service packages, memberships, or micro-services to cater to diverse needs and price points?
• Engagement: Can you create interactive workshops, Q&A sessions, or community forums to foster deeper connections and results?

4. Beta testing: Test new service formats, delivery methods, or content types with beta clients. Gather feedback and refine your approach based on their experiences and outcomes.

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