Turning Pain into Purpose: How Hard Days Drive Innovation

Day 334 of 1,095.

Some days feel like a punch to the gut. Today is one of them. The exhaustion of the week is settling in, but more than that—it’s the sharp, unshakable pain of losing people we hoped would return home safely. It’s hard to disconnect. It’s hard to focus.

And yet, today, I sat with incredible people. People who have turned their personal pain into something bigger than themselves. People who create solutions that make a real impact. And it reminded me—this is exactly where my startup began.

I hold on to my why. Because at the end of the day, this isn’t just business. It’s about building something meaningful for those who risked everything for us.

This is our way of healing.

So, I’m committing, every single day, to finding new ways to support security, emergency, and rescue forces—to help them uncover the resilience within themselves.

How do you turn pain into action?

Let’s start a conversation.

Eliav.