Turning Pages and Surfing the Waves of Success: Primebook’s One-Year Recap!

With a revolutionary vision to bridge the post-pandemic digital divide in Indian education and deliver the right form of technology to all students in India, Primebook, our made-in-India laptop brand, was established on 28th February 2023.?

Today, after a year, as we flip through the pages of our success story, the chapter of Shark Tank India, Season 2, comes to the top. Presenting our cost-effective laptops on such a large platform that the entire of India looks up to was indeed a triumphant moment for us. Not only did people start appreciating our vision, but they also indulged in using our innovative Android-based laptops meant for learning purposes.?

As time passed, we started scoring milestones and writing new chapters of progress!

• We became the 2nd Highest-sold Laptop Brand on the Flipkart marketplace under the INR25K category.?

• We got recognized as the No. 2 Laptop Brand on Flipkart in the under-20K segment during the festive season.?

• We bragged the Editor’s Choice Award 2023 from DEVICENEXT for being “The Most Useful Gadget for Students”.?

Besides, we got the opportunity to collaborate with over 50 Schools and NGOs from Tier 2 and 3 cities in India, taking forward our vision of students’ empowerment a step ahead towards the destination. As our COO, Aman Verma, states, “Our success isn't just measured in sales, but in the 40,000+ students whose lives we've already touched.”?

Our business witnessed a 100x growth from INR 5 lacs to INR 5 crores a month. Soon, we acquired a 3% market share in the laptop industry and got featured in the Economic Times for the same! In this regard, Chitranshu Mahant, our CEO, said, “One year ago, we set out to disrupt the laptop market, offering affordability and high performance. Thanks to our team for creating a life-changing product. To our investors, the results speak volumes."

To strengthen our bond with our valued customers, we further planned to launch an official D2C platform. The dawn of 2024 took place with the transformation of this idea into reality. We wrote a new chapter of bestowing students the opportunity to “Take the Lead” toward their right to education.????

Then came a nomination for Primebook at Flipkart’s Jury Awards for Marketing. Our brand slogans like “Har Haat Mein Primebook” or “Sapno Pe No Compromise” grabbed the attention of the Indian audience and the marketing experts. Yes. We were able to root our vision and spread significant awareness of digital education amongst the Indian youth alongside its easy access.???

So, as we complete our one-year journey on a happy note and step into our second year, we have a lot of plans and surprises awaiting you, apart from the Anniversary sale on laptops that’s live now on our official website.?

First and foremost, as our CTO, Umang Leekha, said, “Millions of users worldwide have embraced the intuitive nature of PrimeOS, the heart of Primebook, and India was the perfect proving ground. Now, we're not stopping. We envision PrimeOS as the ultimate learning tool – through an AI layer, becoming a personalized tutor, guiding each student through their educational journey. It is the future we're building." ? ?

To this, Chitranshu Mahant adds, “This year, we are planning to expand our e-commerce partners and activate retail and distribution channels to reach out to more students and learners. We plan to strengthen our B2G networks and also introduce some more SKUs with stronger processing units and varied screen sizes.”?

Even after assisting countless NGOs in their ‘Education for All’ mission, Our CBDO, Pankaj Rawat, doesn’t want to take a halt! He asserts, “We've already empowered students and organizations with the right tools without breaking their budgets. This year, we intend to go even bigger – partnering with more ed-tech companies, reaching more institutions, ensuring no one is left behind in the digital revolution."

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Last but not least, Aman Verma mentions what the brand intends to vocalize in 2024. He comments, “This year, we shall elevate Primebook beyond its functional value. We aim to instill a sense of pride and confidence. When a student would hold a Primebook, they'll not just be holding a laptop, but a symbol of their commitment to learning and relentless pursuit of success."