Turning Junk Into Treasure
"To invent, you need a good imagination and a pile of junk." - Thomas Edison
Margins are the key to thriving in business. And, in order to have strong margins a business must do things that are different and better than competitors.
This week's idea will help you do that. It was designed by me for a car dealer. But, it can be easily adapted to fit many others.
The Worst Car
Run a contest to determine who owns the worst car in your market area.?
Contestants submit photos or a video of their car.
Each submitter provides details about the vehicle along with stories of their bad ownership experience to build their case for why theirs is the worst car.
The contest should have a Grand Prize winner who gets a certificate for $5,000 off any vehicle on your lot.
In addition, have multiple winners who each get a vehicle upgrade certificate that’s worth say $1,500 (or other workable amount) off list price of any vehicle on your lot.
These certificates are a marketing expense - with a high R.O.I.
All who submit entries receive something simply for entering.?
Some of the non-winner prizes should be unrelated to your business.?
领英推荐
Find co-sponsoring companies who will donate or fund the non-dealer related give-aways in exchange for acknowledgement in all posts and promos about the contest.?
With a little effort, this contest will garner publicity from multiple media outlets. (Local news loves stories like this.)
It will also create buzz on and help gain a lot of traction for your social media pages and web site.
In what ways might this work for your business?
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About?Bob Sager
The Founder of?SpearPoint Solutions, Bob’s professional background includes over three decades of experience in sales, leadership and training. Combined with creative thinking, he uses that experience to develop business strategies that help organizations increase sales and margins. Additionally, Bob facilitates training on methods of thinking more creatively that organizations can practically apply to all aspects of their business so they can thrive in the modern?economy.?
40 Under 40 CPA Practice Advisor | Top 50 Women in Accounting | Helping B2A (Business to Accountant) companies and accounting firms increase their impact, influence, and income through leadership marketing. ??
2 年Love this article, Bob! ??
?Helping Entrepreneurs & Business Owners Scale, Protect, & Optimize Their Business & Investments All Under One Roof ? 36 Years of Firsthand Experience as an Entrepreneur & Finance/Risk Mitigation Expert ??
2 年Great article Bob Sager
Husband, father, SEO getting you consistent, unlimited traffic without ads ???? FreeSEObook.com, written from 18 years as SEO agency owner
2 年This week's Freaking Brilliant Ideas Newsletter is sure to provide valuable insight and advice on how companies can turn junk into treasure, and it will certainly be a great resource for those looking to get started on this journey. Thanks for sharing this with us, Bob.??
??A MacGyver for CEOs who want to save money, make money, stay out of trouble, & have FUN??
2 年Awesome work, Bob Sager.