Turning Everyday Interactions into Fundraising Opportunities.

We all know this feeling when you are walking down the street, and someone you barely know is walking toward you. Instinctively, you look at them at the same moment they look at you, and your eyes meet. Now you both acknowledge the fact that you both noticed each other, so socially you both feel the need to avoid the awkward confrontation by saying good morning/afternoon or doing something like nodding your head before you pass each other. Or the most common, "How are you?" without expecting a full answer, before continuing on.

In fundraising, this would be a missed opportunity! Sadly, I see this situation playing out all the time in the nonprofit world. We need to bring awareness of this and work as a team to avoid this mistake. Not only should the directors and fundraisers know how to act, but the staff should be taught how their actions can have a direct impact on supporters and fundraising.

Here are some examples of scenarios to help manage the subtleties of social interactions to ensure that potential awkward moments are turned into opportunities for meaningful engagement and stronger donor relationships:

·?????? When someone walks into your facility for the first time, usually they will walk up to the front desk and say they are here to meet X… Don’t have your staff sit them down and wait, be proactive and curious—who are they? Have they ever been here? Introduce them to people… This will connect them to the place, show you care, and ultimately make them feel more comfortable.

·?????? You’re manning a booth at a community fair for your fundraising campaign. Stand next to the booth and be approachable. When a passerby glances at your booth but seems hesitant to approach, make eye contact and offer a friendly greeting or a simple “Hello! Have you heard about our cause?” This makes the interaction less awkward and invites them to learn more.

·?????? When you recognize a volunteer who has been consistently active, personally thank them for their dedication and highlight specific instances where their efforts have made a significant impact. This encourages continued involvement.

·?????? You see someone wearing a t-shirt from a previous fundraiser you organized or has your logo. You both notice each other and recognize the connection. Approach them and say, “I see you were part of our last event! Thank you for your continued support.” This reinforces community ties and appreciation.

These examples of scenarios and other social interactions with your supporters may seem minor, but they can have a significant and lasting effect on your nonprofit’s relationships and the support you receive. By cultivating a culture of awareness and engagement within your team, you can ensure that every interaction—no matter how small—becomes an opportunity for deeper connection and stronger support. Encourage your staff to be attentive, proactive, and personable in their interactions, as these qualities can transform routine encounters into moments of meaningful engagement.

Remember, the difference between a missed opportunity and a major win often lies in the subtleties of how we connect with our supporters. By prioritizing these connections, you set the stage for sustained and impactful relationships that will support your nonprofit’s mission for the long term.